The native ChatGPT + Shopify integration is a genuine step forward for product discovery. Hundreds of millions of users, conversational search, in-chat checkout — the distribution potential is real.
But the tradeoffs hit hard once you look closer. OpenAI takes 4% on every transaction. Your brand voice gets replaced by a generic AI tone. Customer conversation data flows through OpenAI's infrastructure, not yours. And you have zero visibility into what's actually driving conversions.
We built an SDK that gives eCommerce brands the full ChatGPT experience without giving up the things that matter: brand identity, customer data, and margin.
What's Inside
Branded ChatGPT Application
Your store gets its own ChatGPT App - custom name, custom icon, custom behavior. Users tag your store in ChatGPT and get a shopping experience that feels like your brand, not a generic chatbot
Custom System Prompts
Define exactly how the AI represents your brand: tone of voice, product priorities, upsell rules, competitor handling, language constraints. Updated anytime without code changes
MCP UI Components
Interactive product cards rendered right inside the chat - image carousels, variant selectors, color swatches, size guides, cart widgets. Built as React components with full creative freedom
Full Cart & Checkout Flow
Not single-item redirects - a complete cart experience inside the conversation. Add multiple items, apply discount codes, proceed to native Shopify checkout with session continuity
Storefront Widget Embedding
The same ChatGPT App embeds as a first-party chat widget on your website. One AI brain, two touchpoints. Cart and session sync seamlessly between chat and storefront
Conversion Attribution
Track the full funnel: what customers asked, what the AI recommended, what was viewed, added to cart, and purchased. Feed it directly into your existing analytics stack
Who This Is Built For
Merchants Losing Margin
You're already selling through ChatGPT but paying 4% on every transaction. A custom ChatGPT App moves checkout back to your store - same discovery, zero commission
Headless eCommerce Teams
Your stack is already custom. Your ChatGPT App should be too. We connect to your existing MedusaJS, Crystallize, or Swell backend without rebuilding anything
Brands Losing Their Voice
Generic AI presents your luxury product the same way it presents a budget alternative. A custom system prompt puts your brand team back in control of every conversation
What ChatGPT Native Takes — What We Give Back
4% commission on every sale via Instant Checkout
0%. Checkout stays on your Shopify store
Generic ChatGPT tone, no brand voice
Fully customizable system prompts per merchant
No access to conversation or conversion data
Full funnel visibility — queries, views, cart, purchase
Customer data shared with OpenAI infrastructure
100% first-party data, stays within your stack
Limited product cards, single-item checkout
Rich MCP UI components — carousels, swatches, full cart
GDPR/CCPA exposure from third-party data flow
Compliant by design - data never leaves your backend
No storefront presence — ChatGPT only
Same assistant embeds as a widget on your own site
Up and Running in a Day
Install the SDK in a new Next.js project
Connect your store via MCP server
Write your system prompt - brand voice, tone, product rules
Customize UI components to match your brand
Register your ChatGPT App with OpenAI
Optionally embed as a widget on your storefront
Deploy - your ChatGPT App goes live
Built for Shopify. Ready for the Rest
Works Where You Already Sell
Custom ChatGPT App built, tested, and ready to ship
