Headless Commerce Agency

Official partners

Shopify Plus
Commerce Layer

Headless Commerce enables businesses make content-rich websites

As a Headless Commerce agency, we deliver custom, high-performance solutions designed to meet the unique requirements of our clients, ensuring modernity and flexibility in their online storefronts.

For the last few years, we've been partnering with big players in Headless Commerce like Shopify Plus, Crystallize, Swell, Commerce Layer, etc. and we have developed several fully functional storefronts for the websites, integrating with Stripe and their fulfillment services, centralizing product catalogs and order statuses within different Headless Commerce Solutions.

Contact us for a free consultation about creating a fully functional online shop.

Future-proof eCommerce solutions at optimzal budget

Budget Project complexity
High-end budget (200k$ - ) Enterprise
  • For multinational eCommerce giants.
  • Headless architecture for large inventories/traffic.
  • Custom solutions for multi-channel integration.
Expensive (100k$ - 300k$) Boutique
Rotate Agency
Jung von Matt
Shopify plus
Shopify Hydrogen
  • Budget: 100-300k+
  • Design-focused, visually optimized
  • Branding & presentation priority
  • Mostly custom-built from scratch
Entry (1$ - 20k$) site builders
  • Suited for startups entering the
    Headless eCommerce space.
  • Uses pre-configured Headless solutions.
  • Quick deployment with foundational
    eCommerce capabilities.
Optimal (40k$ - 150k$) Advanced
Focus Reactive
Shopify plus
Shopify Hydrogen
  • Budget Range: 40-150k
  • Focus: Performance, UX, 20-80 rule
  • Lean Branding, Custom Scalability
  • Advanced Tech with Pre-built Modules
  • Expert Tech Stack Integration

The NotSoApe projects in numbers



Web vitals


Web vitals

Best practices

Technologies we use


A headless CMS designed for e-commerce and content-driven applications. It provides developers with APIs and tools to manage product data, content, and digital experiences, enabling the creation of highly customizable and scalable online stores and websites.

Shopify Hydrogen

Hydrogen is a front-end Remix-based framework used for building Shopify custom storefronts. It includes the structure, components, and tooling you need to get started so you can spend your time styling and designing features that make your brand unique.

Commerce Layer

A headless e-commerce platform designed for developers to build highly customizable and scalable online shopping experiences


A headless e-commerce platform designed to provide developers with the tools and APIs needed to build and customize online shopping experiences


A popular e-commerce platform that enables businesses to set up and manage online stores.


Flexible and powerful CMS that empowers teams to create, manage, and deliver content seamlessly, making it a top choice for modern content-driven applications


A headless CMS designed for developers to manage structured content, offering APIs and a visual editor for delivering content to websites and applications in a flexible and programmatic manner.


React framework that enables server-side rendering, routing, and other advanced features for building fast and scalable web applications.


A cloud platform that specializes in deploying and hosting web applications, making it easy to build, deploy, and scale your projects with speed and efficiency.



We have developed a fully functional storefront for their US market website, integrating with Stripe and their fulfillment services, centralizing product catalog and order statuses within the Crystallize platform.

The eCommerce store is highly optimized using the latest Next.js features and is hosted on Vercel.


On the EasyPark project, we consolidated 20+ domains into a single platform, introduced a comprehensive CMS handling 6,998 stories, 1,131 assets, and 125 blocks with 24 users.

We also optimized the site for global use, supporting 35 languages across 14 countries, and achieved top 1-5 search rankings in all active regions.


With the help of Sanity and Next.js, we crafted a dynamic website with 50+ modular content blocks, hosted on Vercel for optimal performance.

We ensured tailored user experiences with custom localization, catering to an international audience.


Headless Commerce decouples the front-end from the back-end, allowing businesses to use different front-end technologies while relying on a single back-end system.

Composable Commerce goes a step further by breaking down the entire e-commerce platform into modular components, enabling businesses to choose best-of-breed solutions for each part of their system (e.g., headless CMS, search, payment processing).

Headless commerce is an eCommerce setup where the front-end (user interface) is separated from the back-end (data processing and business logic), allowing for greater customization and flexibility.

The main challenges include the complexity of managing multiple components, the initial setup and integration costs, vendor management, and security across all integrated services.

Proper planning, skilled technical expertise, and a clear strategy are essential to overcoming these hurdles.

Headless commerce architecture involves a separated front-end and back-end connected via APIs. This design allows for flexibility, scalability, and easy integration with third-party services.

Selecting the right components involves evaluating your business’s specific needs, current technology stack, and future growth plans.

Start by identifying key functionalities such as headless CMS and headless commerce platform, payment processing, and search capabilities. Research and compare different vendors, focusing on their features, integration options, support services, and costs.

You can just fill in the form at the bottom of the page and we can help you with the vendor choice


Thomas Petersson

Product Manager, BigRiver

"We had the opportunity to work with FocusReactive in a headless ecommerce project that involved using Crystallize, Nextjs, Vercel, and Shipmonk to create a full-features headless storefront with a super fast loading speed and exceptional user experience. We truly enjoyed working with the FocusReactive team: they had excellent communication and organization, and the end product was above our expectations. We are looking forward to engaging the team again in the future!"

Holly Davis

Delivery Director, Deeson

"We’ve been really impressed with FocusReactive’s technical leadership, not only are extremely technically competent in the field of JS and react but they quickly seek to understand the problems our clients are trying to solve and champion the user throughout. They also seamlessly fit into with our cross-disciplinary teams, are client-facing, reliable, transparent and I can trust them to get the job done".

Project Types

Let’s build something great

Don't want to fill out the form? Then contact us by email [email protected]