The client had a store tailored for the Japanese market
02
They aimed to enter the European market and improve their store's quality
03
The goal was to develop an MVP for the European market
04
They desired a more convenient product, collection, and content management
05
The client wanted flexible order management and an adaptable order pipeline
PageSpeed metrics achieved
99
Performance
100
Accessibility
99
Best practices
Our Solutions
Collaborated with the client to design a NextJS application
Used Crystallize as the foundation due to its dual-functionality
Frontend was implemented using NextJS with the SSG approach
Interacted with the platform via GraphQL
Chose Crystallize for its excellent eCommerce and Headless CMS capabilities
Project Tech Stack
Crystallize
Modern, headless eCommerce platform and Product Information Management system designed for building fast, custom, API-driven shopping experiences
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
Cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
GraphQL
Query language and runtime for APIs that allows clients to request only the specific data they need, resulting in more efficient and flexible data retrieval, making it ideal for modern API development.
React
Widely-used JavaScript library for building user interfaces that allows developers to create interactive and dynamic web applications efficiently.
Stripe
Payment service provider that lets merchants accept credit and debit cards or other payments.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
What our client says
Thomas Patersson
We had the opportunity to work with FocusReactive in a headless ecommerce project that involved using Crystallize, Nextjs, Vercel, and Shipmonk to create a full-features headless storefront with a super fast loading speed and exceptional user experience. We truly enjoyed working with the FocusReactive team: they had excellent communication and organization, and the end product was above our expectations. We are looking forward to engaging the team again in the future!
Key Achievements
01
Successfully integrated with the Crystallize platform for the first time.
02
Appreciated the unique capabilities of Crystallize
03
Quickly adapted thanks to our experience with other Headless CMS and eCommerce platforms
04
Impressed with Crystallize’s native content organization and website structure tools
05
Benefited from its flexible pipelines and convenient tagging system
