NotSoApe Case study

Website
Technical stack
Crystallize
Next.JS
Vercel
Scope of Work
eCommerce website development
Industry
Apparel & Fashion

CLIENT'S CHALLENGE

  • The client had a store tailored for the Japanese market
  • They aimed to enter the European market and improve their store's quality
  • The goal was to develop an MVP for the European market
  • They desired a more convenient product, collection, and content management.
  • The client wanted flexible order management and an adaptable order pipeline

Project in numbers

Achieved

99
Performance

Web Vitals

100
Accessibility

Web Vitals

99
Best practices

OUR SOLUTION

  • Collaborated with the client to design a NextJS application
  • Used Crystallize as the foundation due to its dual-functionality
  • Frontend was implemented using NextJS with the SSG approach
  • Interacted with the platform via GraphQL
  • Chose Crystallize for its excellent eCommerce and Headless CMS capabilities

Project tech stack

Crystallize

A headless CMS designed for e-commerce and content-driven applications. It provides developers with APIs and tools to manage product data, content, and digital experiences, enabling the creation of highly customizable and scalable online stores and websites.

Next.JS

React framework that enables server-side rendering, routing, and other advanced features for building fast and scalable web applications.

Vercel

A cloud platform that specializes in deploying and hosting web applications, making it easy to build, deploy, and scale your projects with speed and efficiency.

GraphQL

A query language and runtime for APIs that allows clients to request only the specific data they need, resulting in more efficient and flexible data retrieval, making it ideal for modern API development.

React

A widely-used JavaScript library for building user interfaces that allows developers to create interactive and dynamic web applications efficiently.

Stripe

Stripe is a payment service provider that lets merchants accept credit and debit cards or other payments.

Client says

"We had the opportunity to work with FocusReactive in a headless ecommerce project that involved using Crystallize, Nextjs, Vercel, and Shipmonk to create a full-features headless storefront with a super fast loading speed and exceptional user experience. We truly enjoyed working with the FocusReactive team: they had excellent communication and organization, and the end product was above our expectations. We are looking forward to engaging the team again in the future!"

Thomas Patersson

Product Manager, BigRiver

KEY ACHIEVEMENTS

  • Successfully integrated with the Crystallize platform for the first time.
  • Appreciated the unique capabilities of Crystallize
  • Quickly adapted thanks to our experience with other Headless CMS and eCommerce platforms
  • Impressed with Crystallize’s native content organization and website structure tools
  • Benefited from its flexible pipelines and convenient tagging system

Team behind the project

Oleg Proskurin
Oleg Proskurin
Technical Lead

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