EasyPark Case Study
FocusReactive helped EasyPark consolidate 20+ domains into one Storyblok and Next.js platform, supporting 35 languages across 14 countries and improving SEO performance across active regions
Client's challenge
Difficulties in updating and maintaining content due to an outdated traditional CMS
Inefficient support and maintenance processes with multiple teams involved
Limited functionality preventing the implementation of desired features
Slow website performance affecting user satisfaction and SEO ranking
Projects in Numbers
What We Build
The platform's CMS facilitates instantaneous content alterations, employing drag-and-drop interfaces and real-time previews
Through existing presets, clients can now create new components, optimizing UI/UX design processes
Technical optimizations were made, boosting the site's search engine ranking, and thus amplifying organic reach
Stringent data protection measures were implemented, adhering to GDPR protocols
We ensured adaptive rendering, guaranteeing optimal display across varying device resolutions.
Project Tech Stack
Storyblok
Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Scalable Next.js architecture derived from 7+ years of experience.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
Storyblok project size
We developed a robust CMS, encompassing nearly 7,000 stories, over 1,100 assets, 125 blocks, and accommodating 24 users, showcasing the scale and versatility of our solution
Visual Editor and Live Preview
Now, the client can edit content on-the-fly, effortlessly drag-and-drop elements, and instantly view all modifications through a live preview
Content Types presets
Additionally, the client has the capability to craft new components using existing presets
Mobile optimization
We optimized the website to be fully responsive, ensuring a seamless user experience across all screen sizes and devices.
What our client says
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.
Meet the team behind the project
Alex Hramovich
Anton Meleshkin
Sergey Labuts
Worth reading
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
Nextjs & Storyblok image optimization
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days