EasyPark Case Study

FocusReactive helped EasyPark consolidate 20+ domains into one Storyblok and Next.js platform, supporting 35 languages across 14 countries and improving SEO performance across active regions

Client's challenge

01

Difficulties in updating and maintaining content due to an outdated traditional CMS

02

Inefficient support and maintenance processes with multiple teams involved

03

Limited functionality preventing the implementation of desired features

04

Slow website performance affecting user satisfaction and SEO ranking

Projects in Numbers

14
Active countries
125
Content types created
35
Languages supported
4
Business segments

What We Build

The platform's CMS facilitates instantaneous content alterations, employing drag-and-drop interfaces and real-time previews

Through existing presets, clients can now create new components, optimizing UI/UX design processes

Technical optimizations were made, boosting the site's search engine ranking, and thus amplifying organic reach

Stringent data protection measures were implemented, adhering to GDPR protocols

We ensured adaptive rendering, guaranteeing optimal display across varying device resolutions.

Project Tech Stack

Storyblok logo icon with letter B in a speech bubble

Storyblok

Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Scalable Next.js architecture derived from 7+ years of experience.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Features

1 4

Storyblok project size

We developed a robust CMS, encompassing nearly 7,000 stories, over 1,100 assets, 125 blocks, and accommodating 24 users, showcasing the scale and versatility of our solution

2 4

Visual Editor and Live Preview

Now, the client can edit content on-the-fly, effortlessly drag-and-drop elements, and instantly view all modifications through a live preview

3 4

Content Types presets

Additionally, the client has the capability to craft new components using existing presets

4 4

Mobile optimization

We optimized the website to be fully responsive, ensuring a seamless user experience across all screen sizes and devices.

What our client says

Igor Oudekerk
Igor Oudekerk

We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.

Meet the team behind the project

Alex Hramovich

Alex Hramovich

VP of Engineering
Anton Meleshkin

Anton Meleshkin

Tech Lead
Sergey Labuts

Sergey Labuts

Technical Lead

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