FocusReactive helped EasyPark consolidate 20+ domains into one Storyblok and Next.js platform, supporting 35 languages across 14 countries and improving SEO performance across active regions
Challenge
EasyPark, one of Europe's largest parking providers, was expanding rapidly through market growth and acquisitions. This explosive scaling created a highly fragmented digital ecosystem scattered across different regional legacy systems. The resulting brand image was inconsistent and lacked an enterprise-level feel.
More critically, this infrastructure created significant bottlenecks for the marketing team. Working within a heavily matrixed corporate structure—navigating dozens of internal security teams, long approval cycles, and strict IT compliance—meant that simple content updates or new campaign launches were bogged down by rigid legacy systems. They urgently needed a reliable, long-term tech partner who could integrate into their internal processes, help them bypass enterprise red tape, and allow their marketing to act at startup speed.
To replace 20+ disjointed regional websites, we translated the client's brand guidelines into a global design system. By building 125+ reusable UI components mapped directly to Figma tokens, we ensured pixel-perfect consistency across 14 countries and 35 languages.
Headless Build
We brought this design to life using a powerful multi-tenant headless stack (Next.js, Storyblok, Vercel). By consolidating all global markets into a single monorepo and integrating Storyblok's visual editor, we completely eliminated enterprise IT bottlenecks. Regional marketing teams can now drag and drop components, preview changes, and launch localized campaigns instantly—without writing a single line of code.
Solution
For over five years, we have operated as an integrated extension of EasyPark’s internal teams. To bypass complex corporate bottlenecks, we executed a global headless cms migration and established agile workflows designed specifically to keep marketing initiatives moving at startup speed.
Dedicated Team Integration: We work in daily sync with the client's stakeholders. Over the course of 10+ sub-projects—spanning regional marketing sites to complex back-office systems—we handle the heavy lifting of navigating corporate security protocols and access permissions, ensuring marketing initiatives are never blocked.
Custom Multi-Tenancy: We engineered a core infrastructure that seamlessly handles different regional sites, localized routing, and content delivery from one unified hub, permanently retiring the disjointed legacy setup.
Component-Driven Editing: We shifted the editorial workflow to a visual, block-based system. This empowers marketers to build, preview, and launch campaigns on the fly, entirely bypassing the internal IT backlog.
Continuous Evolution: Rather than accumulating technical debt, we continuously adapt and scale a single underlying information model. This allows the global design system to remain pixel-perfect and consistent, even as the company acquires new businesses and enters new markets.
Projects in Numbers
5+
Years of continuous partnership
20
Legacy WordPress instances consolidated
14
Active countries managed centrally
35
Languages supported
125+
Reusable content blocks created
4
Business segments served
Before Migration vs After Migration
A fragmented web of disconnected platforms with accumulating technical debt and isolated maintenance cycles.
A unified, single-codebase architecture scaling effortlessly across all global markets.
Marketing teams were paralyzed by enterprise IT workflows, requiring engineering tickets for basic copy and layout changes.
Full marketing autonomy with instant page publishing via a visual drag-and-drop editor.
Inconsistent user experiences and complex, manual localization processes.
Automated language routing and a globally synchronized brand identity.
Project Tech Stack
Storyblok
Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make your Information Architecture clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Scalable Next.js architecture derived from 7+ years of experience.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
1
4
Storyblok project size
We developed a robust CMS, encompassing nearly 7,000 stories, over 1,100 assets, 125 blocks, and accommodating 24 users, showcasing the scale and versatility of our solution
2
4
Visual Editor and Live Preview
Now, the client can edit content on-the-fly, effortlessly drag-and-drop elements, and instantly view all modifications through a live preview
3
4
Content Types presets
Additionally, the client has the capability to craft new components using existing presets
4
4
Mobile optimization
We optimized the website to be fully responsive, ensuring a seamless user experience across all screen sizes and devices.
What our client says
Igor Oudekerk
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
We compare Storyblok and Sanity on ease of use, content modeling, integration, scalability, localization, developer support, security, documentation, and pricing.
This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.
.png&w=1920&q=75)