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Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS Platforms

Looking for the ideal headless CMS solution? Explore our comprehensive comparison of Storyblok and Sanity across crucial factors such as ease of use, content modeling, integration, scalability, localization, developer-friendliness, security, support and documentation, and pricing and licensing. As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.

When it comes to selecting the perfect headless CMS, making an informed decision is crucial. In this comprehensive comparison, we delve into the nuances and strengths of two industry-leading CMS solutions: Storyblok and Sanity.

G2 conducted extensive research on the Headless CMS market, revealing fascinating insights. The chart depicting the market landscape showcases Storyblok and Sanity as the leading CMS solutions in today's digital landscape. Both CMSs have emerged as the top contenders in the Headless CMS arena.

The screenshot below showcases the competitive edge and popularity of these CMS solutions among businesses and developers seeking a powerful content management system. Screenshot

Here is the side-by-side comparison of Sanity vs. Storyblok based on preference data from user reviews on G2:

By evaluating key factors such as:

  • ease of use,
  • content modeling,
  • integration capabilities,
  • scalability,
  • localization support,
  • developer-friendliness,
  • security features,
  • support and documentation,
  • pricing and licensing,

we aim to guide you toward the ideal CMS for your content management needs.

As an official integration partner of both Storyblok and Sanity, FocusReactive offers unparalleled expertise to assist you on your journey.

Ease of Use:

Storyblok sets itself apart with its intuitive user interface and visually-oriented editor, allowing seamless content management for users of all technical backgrounds. Conversely, Sanity impresses with its customizable interface, providing an efficient environment tailored to individual preferences for effective content management.

Content Modeling:

Storyblok's strength lies in its structured content modeling approach, utilizing a visual editor that simplifies the creation and management of content models. On the other hand, Sanity offers extensive customization options, empowering businesses to create bespoke content structures that align precisely with their unique requirements.


With its wide array of plugins, Storyblok boasts impressive integration capabilities, enabling seamless connections with frontend frameworks, APIs, and third-party services. In contrast, Sanity shines as a developer-friendly CMS, facilitating smooth integrations across various technologies and granting developers full control over the implementation process.


Storyblok's cloud-based infrastructure ensures exceptional scalability and optimal performance, easily handling increased traffic and content volume. Similarly, Sanity's flexible and scalable architecture equips it to handle projects of any size, making it a reliable choice for enterprises with ambitious growth plans.


For businesses with a global presence, Storyblok offers robust localization support, providing built-in multilingual capabilities for streamlined content management across different languages. Conversely, Sanity offers flexibility through customizable content models and localization features, allowing businesses to tailor their localization approach to specific needs.


Storyblok caters to developers with its comprehensive documentation, SDKs, and vibrant community, enabling seamless implementation and customization. In contrast, Sanity distinguishes itself with extensive documentation, powerful APIs, and customizable options, empowering developers to create highly tailored frontend experiences.


Both Storyblok and Sanity prioritize the security of their CMS solutions. Storyblok provides robust user authentication, fine-grained access control, and data encryption features, ensuring the protection of sensitive data. Similarly, Sanity emphasizes security, employing authentication measures and data protection protocols to create a secure environment for managing valuable content.

Support and Documentation:

Storyblok's comprehensive documentation, active community forum, and responsive customer support channels ensure users receive prompt assistance and troubleshooting. Likewise, Sanity equips users with extensive documentation, a community forum, and support resources, fostering a collaborative environment for problem-solving and guidance.

Pricing and Licensing:

Storyblok adopts a tiered pricing model based on usage, providing options for projects of varying sizes. From a free plan with limited features to paid plans catering to additional capabilities and higher usage allowances, Storyblok offers flexibility. Sanity follows a usage-based pricing approach, allowing businesses to pay for actual usage, ensuring cost-effectiveness. Its free plan comes with limitations, while paid plans offer enhanced features and additional support.

Here is the Storyblok pricing: Storyblok pricing

Sanity pricing: Sanity pricing

This is the chart that sums up the comparison:

Storyblok CMSSanity CMS
Ease of UseIntuitive interface with visual editorCustomizable interface for efficient management
Content ModelingStructured content modeling with visual editorExtensive customization options for content models
IntegrationExtensive plugin ecosystemDeveloper-friendly integration environment
ScalabilityCloud-based infrastructure for optimal performanceFlexible and scalable architecture
LocalizationBuilt-in multilingual supportCustomizable localization features
Developer-FriendlinessComprehensive documentation and vibrant communityExtensive documentation and powerful APIs
SecurityRobust user authentication and data encryptionEmphasis on security and data protection
Support and DocumentationComprehensive resources and responsive assistanceExtensive documentation and community resources
Pricing and LicensingTiered pricing based on usageUsage-based pricing for cost-effectiveness


In the quest for the ideal headless CMS, comparing Storyblok and Sanity across crucial factors becomes imperative.

Both CMS solutions showcase unique strengths, catering to different priorities and business needs. As official integration partners with both Storyblok and Sanity, FocusReactive brings unmatched expertise to the table, supporting you in your decision-making journey.

Contact us today to leverage our partnership and unlock the true potential of your chosen CMS.


Aleksei Zhilyuk

Aleksei Zhilyuk

Business Development Manager at FocusReactive