EmailOctopus Case Study
Client's challenge
Outdated website design that no longer reflected the product’s brand and growth stage
Rigid and legacy WordPress CMS with limited flexibility for marketing teams
Fragmented setup with two separate domains complicating content management and SEO
Inability to build dynamic, data-driven marketing pages without developers
Performance and Core Web Vitals issues impacting conversions and organic traffic
Projects in Numbers
Our Solutions
Migrated from WordPress to a modern headless architecture using Payload CMS and Next.js
Consolidated two domains into a single scalable marketing website with a clean SEO structure
Built a flexible block-based page builder allowing the marketing team to create and update pages independently
Implemented dynamic pricing calculators with multi-currency support and real-time data handling
Developed reusable global components that can be updated across multiple pages from a single source
Delivered a mobile-first, highly performant frontend with secure server-side data fetching and SEO best practices by default
Project Tech Stack
Payload CMS
Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Neon database
Neon is a serverless Postgres platform designed to help you build reliable and scalable applications faster.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Tailwind
CSS framework that lets you style websites quickly using utility classes instead of writing custom CSS.
Why Us
Accurate Estimates
90% of our projects stay within the initial offer without major scope changes
Performance by Default
NextJS and SEO audits are included by default to ensure top performance from day one
Faster Delivery
Our internal CMS-kit accelerates Headless CMS development, saving both time and budget
Key Features
Dynamic Pricing & Calculators
Interactive, data-driven pricing tables and calculators with multi-currency support. All pricing logic is configurable directly from the CMS, enabling fast market experiments without code changes.
Multi-Currency Support
Pricing adapts automatically based on user location, providing a localized experience across markets while maintaining a single, centralized configuration in the CMS.
SEO-Safe Redirect Management
Custom redirect management built into the CMS, allowing teams to safely manage URL changes during and after the migration without risking SEO performance.
High‑Performance Google PageSpeed Scores
Achieved consistently green Google PageSpeed metrics on desktop and mobile, with performance, accessibility, best practices and SEO all in the 90+ range for a fast, reliable user experience
Team behind a project
Maksim Hodasevich
What we write about Payload
Why Payload CMS is the Best CMS for NextJS
Custom Admin Panels With Payload CMS
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days