EmailOctopus Case Study

Client's challenge

01

Outdated website design that no longer reflected the product’s brand and growth stage

02

Rigid and legacy WordPress CMS with limited flexibility for marketing teams

03

Fragmented setup with two separate domains complicating content management and SEO

04

Inability to build dynamic, data-driven marketing pages without developers

05

Performance and Core Web Vitals issues impacting conversions and organic traffic

Projects in Numbers

400+
pages migrated from WordPress
4K+
images transferred, optimized, and restructured
30+
reusable CMS sections powering dynamic marketing pages
100%
green Google PageSpeed scores across key pages

Our Solutions

Migrated from WordPress to a modern headless architecture using Payload CMS and Next.js

Consolidated two domains into a single scalable marketing website with a clean SEO structure

Built a flexible block-based page builder allowing the marketing team to create and update pages independently

Implemented dynamic pricing calculators with multi-currency support and real-time data handling

Developed reusable global components that can be updated across multiple pages from a single source

Delivered a mobile-first, highly performant frontend with secure server-side data fetching and SEO best practices by default

Project Tech Stack

Payload CMS

Payload CMS

Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Neon database

Neon database

Neon is a serverless Postgres platform designed to help you build reliable and scalable applications faster.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Tailwind

Tailwind

CSS framework that lets you style websites quickly using utility classes instead of writing custom CSS.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 4

Dynamic Pricing & Calculators

Interactive, data-driven pricing tables and calculators with multi-currency support. All pricing logic is configurable directly from the CMS, enabling fast market experiments without code changes.

2 4

Multi-Currency Support

Pricing adapts automatically based on user location, providing a localized experience across markets while maintaining a single, centralized configuration in the CMS.

3 4

SEO-Safe Redirect Management

Custom redirect management built into the CMS, allowing teams to safely manage URL changes during and after the migration without risking SEO performance.

4 4

High‑Performance Google PageSpeed Scores

Achieved consistently green Google PageSpeed metrics on desktop and mobile, with performance, accessibility, best practices and SEO all in the 90+ range for a fast, reliable user experience

Team behind a project

Maksim Hodasevich

Maksim Hodasevich

Technical Lead

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Reverse Health

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What we write about Payload

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Your project, our CMS craft

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