Strong vendor lock-in with Contentful, limiting customization and driving long-term cost concerns
02
Growing complexity of managing content across multiple markets (NL + IT) with different regulatory requirements
03
Manual, error-prone translation workflows slowing down market launches
04
Marketing and content teams blocked by engineering for routine changes
05
Security limitations including lack of proper role management and 2FA
06
Missing platform features required for modern SaaS operations (feature flags, advanced search, filtering, email automation)
Projects in Numbers
49+
components migrated and rebuilt
30+
custom CMS components created
5
admin roles
2+
years technical partnership
Our Solutions
Migrated the platform from Contentful to Payload CMS, removing vendor lock-in and restoring full control over data, costs, and customization
Designed a scalable multi-market architecture supporting country-specific content, pricing, and regulatory requirements
Built an AI-assisted translation workflow with human review gates, reducing translation cycles from weeks to days
Implemented enterprise-grade security including two-factor authentication, role-based access control, and audit logging
Enabled marketing autonomy through feature flags, CMS-managed email templates, and configuration-driven workflows
Extended the CMS with advanced search, filtering, and e-commerce tagging beyond vendor-native limitations
Project Tech Stack
Payload CMS
Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Tailwind
A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.
Swell
Modern e-commerce platform and API that enables developers to build custom online stores and commerce experiences without traditional platform limitations
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
1
3
E-Commerce Integration with Swell
Integrated Swell’s e-commerce platform via the Swell.js SDK to synchronize products, pricing, and inventory directly with the CMS
2
3
CMS-Managed Email Service
Email templates built directly in the CMS with variable injection, webhooks, and ready-to-use transactional templates
3
3
Image Management with Focal Point Control
Advanced image cropping system with focal point selection and real-time preview across device breakpoints
What our client says
Gerben Dijkstra
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
