Glimble Case Study

Client's challenge

01

Strong vendor lock-in with Contentful, limiting customization and driving long-term cost concerns

02

Growing complexity of managing content across multiple markets (NL + IT) with different regulatory requirements

03

Manual, error-prone translation workflows slowing down market launches

04

Marketing and content teams blocked by engineering for routine changes

05

Security limitations including lack of proper role management and 2FA

06

Missing platform features required for modern SaaS operations (feature flags, advanced search, filtering, email automation)

Projects in Numbers

49+
components migrated and rebuilt
30+
custom CMS components created
5
admin roles
2+
years technical partnership

Our Solutions

Migrated the platform from Contentful to Payload CMS, removing vendor lock-in and restoring full control over data, costs, and customization

Designed a scalable multi-market architecture supporting country-specific content, pricing, and regulatory requirements

Built an AI-assisted translation workflow with human review gates, reducing translation cycles from weeks to days

Implemented enterprise-grade security including two-factor authentication, role-based access control, and audit logging

Enabled marketing autonomy through feature flags, CMS-managed email templates, and configuration-driven workflows

Extended the CMS with advanced search, filtering, and e-commerce tagging beyond vendor-native limitations

Project Tech Stack

Payload CMS

Payload CMS

Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Tailwind

Tailwind

A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.

Swell

Swell

Modern e-commerce platform and API that enables developers to build custom online stores and commerce experiences without traditional platform limitations

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 3

E-Commerce Integration with Swell

Integrated Swell’s e-commerce platform via the Swell.js SDK to synchronize products, pricing, and inventory directly with the CMS

2 3

CMS-Managed Email Service

Email templates built directly in the CMS with variable injection, webhooks, and ready-to-use transactional templates

3 3

Image Management with Focal Point Control

Advanced image cropping system with focal point selection and real-time preview across device breakpoints

Team behind a project

Eugene Boruhov

Eugene Boruhov

Solution Architect, Tech Lead
Siarhei Parkhamchuk

Siarhei Parkhamchuk

Senior Frontend Developer

Recent Projects

Reverse Health

View Live
Reverse Health
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

Firsty

View Live
Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

View Live
EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

View Live
TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

What we write about Payload

Payload CMS overview
Payload CMS overview

Payload CMS overview

Discover how Payload CMS combines the power of headless content management with developer-focused features for project flexibility and control.
Why Payload CMS is the Best CMS for NextJS
Why Payload CMS is the Best CMS for NextJS

Why Payload CMS is the Best CMS for NextJS

This article delves into the unique aspects of Payload CMS in the Next.js ecosystem, and how it outperforms competitors.
Custom Admin Panels With Payload CMS
Custom Admin Panels With Payload CMS

Custom Admin Panels With Payload CMS

Payload CMS has emerged as the leading solution for developers seeking a powerful, flexible platform to build custom admin panels.

Your project, our CMS craft

  • Respond within a day
  • Intro call to sync
  • Proposal within 2-3 days