Glimble Case Study
Client's challenge
Strong vendor lock-in with Contentful, limiting customization and driving long-term cost concerns
Growing complexity of managing content across multiple markets (NL + IT) with different regulatory requirements
Manual, error-prone translation workflows slowing down market launches
Marketing and content teams blocked by engineering for routine changes
Security limitations including lack of proper role management and 2FA
Missing platform features required for modern SaaS operations (feature flags, advanced search, filtering, email automation)
Projects in Numbers
Our Solutions
Migrated the platform from Contentful to Payload CMS, removing vendor lock-in and restoring full control over data, costs, and customization
Designed a scalable multi-market architecture supporting country-specific content, pricing, and regulatory requirements
Built an AI-assisted translation workflow with human review gates, reducing translation cycles from weeks to days
Implemented enterprise-grade security including two-factor authentication, role-based access control, and audit logging
Enabled marketing autonomy through feature flags, CMS-managed email templates, and configuration-driven workflows
Extended the CMS with advanced search, filtering, and e-commerce tagging beyond vendor-native limitations
Project Tech Stack
Payload CMS
Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Tailwind
A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.
Swell
Modern e-commerce platform and API that enables developers to build custom online stores and commerce experiences without traditional platform limitations
Why Us
Accurate Estimates
90% of our projects stay within the initial offer without major scope changes
Performance by Default
NextJS and SEO audits are included by default to ensure top performance from day one
Faster Delivery
Our internal CMS-kit accelerates Headless CMS development, saving both time and budget
Key Features
E-Commerce Integration with Swell
Integrated Swell’s e-commerce platform via the Swell.js SDK to synchronize products, pricing, and inventory directly with the CMS
CMS-Managed Email Service
Email templates built directly in the CMS with variable injection, webhooks, and ready-to-use transactional templates
Image Management with Focal Point Control
Advanced image cropping system with focal point selection and real-time preview across device breakpoints
Team behind a project
Eugene Boruhov
Siarhei Parkhamchuk
What we write about Payload
Why Payload CMS is the Best CMS for NextJS
Custom Admin Panels With Payload CMS
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days