Lucian Light Case Study

Client's challenge

01

Legacy WordPress and PHP setup that was difficult to scale and maintain

02

Outdated visual design and poor mobile experience

03

Website not optimized for SEO, limiting organic discoverability

04

Non-standard sales flow without traditional eCommerce functionality

05

Need for flexible product and content management without increasing operational complexity

Projects in Numbers

100+
products with full variant support
150+
pages migrated and rebuilt
14
customizable content blocks
1
custom product inquiry workflow replacing traditional eCommerce

Our Solutions

Migrated the website from WordPress and PHP to a modern stack based on Next.js and Payload CMS

Built the marketing website from scratch based on the client’s Figma designs, focusing on clarity, performance, and mobile usability

Designed a scalable product architecture supporting categories, brands, finishes, and technical specifications

Implemented advanced product filtering to help users navigate a complex catalog efficiently

Created a custom, cart-like inquiry flow using forms and downloadable PDFs, tailored to the client’s business model

Delivered an SEO-first architecture with server-side rendering, automatic sitemap generation, and image optimization

Project Tech Stack

Payload CMS

Payload CMS

Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Tailwind

Tailwind

A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.

MongoDB

MongoDB

An open-source, document-oriented NoSQL database that stores data in flexible JSON-like documents (BSON) instead of traditional tables, allowing for dynamic schemas that change as your application evolves.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 3

Advanced Product Filtering System

A flexible filtering engine allowing users to browse products by category, brand, finish, and technical parameters, optimized for both desktop and mobile.

2 3

Payload CMS with Live Preview

Custom CMS setup with live previews for collections and global components, enabling safe and efficient content updates.

3 3

Mobile-First Product Experience

Touch-optimized product cards, drawer-based filters, and responsive layouts designed specifically for mobile users.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Denis Urban

Denis Urban

Senior Engineer

Recent Projects

Firsty

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Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

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EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

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TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

What we write about Payload

Payload CMS overview
Payload CMS overview

Payload CMS overview

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Why Payload CMS is the Best CMS for NextJS
Why Payload CMS is the Best CMS for NextJS

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This article delves into the unique aspects of Payload CMS in the Next.js ecosystem, and how it outperforms competitors.
Custom Admin Panels With Payload CMS
Custom Admin Panels With Payload CMS

Custom Admin Panels With Payload CMS

Payload CMS has emerged as the leading solution for developers seeking a powerful, flexible platform to build custom admin panels.

Your project, our CMS craft

  • Respond within a day
  • Intro call to sync
  • Proposal within 2-3 days