Lucian Light Case Study
Client's challenge
Legacy WordPress and PHP setup that was difficult to scale and maintain
Outdated visual design and poor mobile experience
Website not optimized for SEO, limiting organic discoverability
Non-standard sales flow without traditional eCommerce functionality
Need for flexible product and content management without increasing operational complexity
Projects in Numbers
Our Solutions
Migrated the website from WordPress and PHP to a modern stack based on Next.js and Payload CMS
Built the marketing website from scratch based on the client’s Figma designs, focusing on clarity, performance, and mobile usability
Designed a scalable product architecture supporting categories, brands, finishes, and technical specifications
Implemented advanced product filtering to help users navigate a complex catalog efficiently
Created a custom, cart-like inquiry flow using forms and downloadable PDFs, tailored to the client’s business model
Delivered an SEO-first architecture with server-side rendering, automatic sitemap generation, and image optimization
Project Tech Stack
Payload CMS
Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Tailwind
A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.
MongoDB
An open-source, document-oriented NoSQL database that stores data in flexible JSON-like documents (BSON) instead of traditional tables, allowing for dynamic schemas that change as your application evolves.
Why Us
Accurate Estimates
90% of our projects stay within the initial offer without major scope changes
Performance by Default
NextJS and SEO audits are included by default to ensure top performance from day one
Faster Delivery
Our internal CMS-kit accelerates Headless CMS development, saving both time and budget
Key Features
Advanced Product Filtering System
A flexible filtering engine allowing users to browse products by category, brand, finish, and technical parameters, optimized for both desktop and mobile.
Payload CMS with Live Preview
Custom CMS setup with live previews for collections and global components, enabling safe and efficient content updates.
Mobile-First Product Experience
Touch-optimized product cards, drawer-based filters, and responsive layouts designed specifically for mobile users.
Team behind a project
Alex Hramovich
Denis Urban
What we write about Payload
Why Payload CMS is the Best CMS for NextJS
Custom Admin Panels With Payload CMS
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days