We rebuilt Lunacy Audio’s legacy WordPress stack into a fully custom headless commerce platform powered by Payload CMS, Supabase, and Stripe
Client's challenge
01
Legacy WordPress and WooCommerce stack created slow storefront performance and poor checkout experience
02
Existing architecture limited design flexibility and blocked the company’s rebranding efforts
03
Plugin authorization and license management operated as a separate fragmented system
04
Large-scale legacy data migration required preserving orders, customers, coupons, and license keys without disrupting operations
05
Marketing and support teams lacked centralized tooling for managing sales, coupons, and customer workflows
06
Digital product delivery and licensing infrastructure needed to scale with growing daily active users
Projects in Numbers
110k+
orders migrated from WooCommerce
100k+
customer accounts migrated to Supabase
15+
highly animated landing sections
500k+
license keys consolidated into the new system
15k
DAU supported by the licensing/auth plugin
190k+
coupons migrated and synchronized
What We Build
Rebuilt the entire commerce platform on a headless architecture using Payload CMS, Next.js, Supabase, Stripe, and Vercel - replacing the legacy WordPress stack with a scalable system fully owned by the client
Consolidated fragmented business logic into a single platform covering authentication, licensing, subscriptions, orders, coupons, and customer management
Rewrote the AWS-based authorization and license activation layer, migrating it to Supabase-backed infrastructure with improved maintainability and scalability
Migrated legacy WooCommerce customers, orders, coupons, and license keys into a unified Supabase data layer while preserving operational continuity
Built a fully custom digital commerce workflow including dynamic pricing, bundles, subscriptions, expirable download links, and personalized storefront experiences
Developed operational tooling for marketing and support teams, including bulk coupon generation, Klaviyo synchronization, sales management dashboards, and Stripe transaction reconciliation
Implemented a highly optimized frontend with animated product storytelling, fast two-click checkout, and personalized commerce sections driven by customer purchase history
Project Tech Stack
Payload CMS
Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Supabase
Postgres development platform.
Stripe
Online payment platform that lets businesses accept payments and manage transactions over the internet.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Scalable Next.js architecture derived from 7+ years of experience.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
1
6
Personalized Commerce Sections
Dynamic storefront sections personalized based on customer purchase history and existing product ownership.
2
6
Bulk Coupon Management
Custom internal tools for generating, exporting, and synchronizing coupons directly with Klaviyo campaigns.
3
6
Centralized Sales Dashboard
Single operational interface for managing discounts, product sales, pricing logic, and commerce campaigns.
4
6
Two-Click Checkout Experience
Optimized Stripe-powered checkout flow minimizing friction for digital product purchases.
5
6
Customer Portal
Custom account area allowing users to manage purchases, licenses, downloads, and subscriptions in one place.
6
6
Animated Product Storytelling
Custom animated product sections built to support Lunacy’s creative brand identity and product marketing.
What our client says
Casey Kolb, CEO & Founder of Lunacy
FocusReactive rebuilt our WordPress site on a modern CMS to support a much larger-scale application. They handled frontend development, backend integrations, data migration, and ongoing support, including a successful migration of 150,000 users. The new site is significantly faster and easier to navigate, and the team has been highly organized, efficient, and communicative throughout the project
