Reduce CMS costs, improve editor workflows, and migrate safely from Contentful to a headless CMS built for scale. We handle content architecture, data migration, frontend updates, and zero-downtime deployment.
Business impact
Most teams don't migrate from Contentful because the technology is "bad" — they migrate because growth makes the current setup expensive, slow, and difficult to manage. As content operations scale across markets, teams, and channels, Contentful often becomes harder to govern, more costly to maintain, and increasingly dependent on developer support.
If you need to migrate from Contentful to WordPress, migrate from Contentful to Webflow, or transition to another modern platform, the underlying challenge is the same: your content systems weren't built for the complexity you're operating at today.
Our content migration services help organizations execute a seamless Contentful migration — preserving content structure, taxonomy, and relationships while moving to a CMS that gives marketing teams more autonomy, improves publishing speed, and reduces long-term platform costs.
From teams that need to migrate a website from Contentful to Webflow to enterprises restructuring across multiple markets, we bring the process, tooling, and expertise to make the transition smooth and low-risk.
Why Migrate from Contentful?
# 1
Poor Editor Experience for Non-Technical Users
# 2
Content Type & Locale Limits
# 3
Pricing Gets Expensive Fast
# 4
Weak Governance & Collaboration Features
# 5
Developer Dependency Bottleneck
Contentful Expertise
At Focus Reactive, we build for the long term — not the lowest quote.
When your CMS starts working against you — whether that's Contentful or any other platform — driving up costs, blocking your team, and making every content update harder than it should be, the answer isn't another workaround. It's a proper migration to a stack that actually fits how you work.
We're platform-agnostic by design. Our Contentful migration services cover hosted platforms — Sanity for structured content at scale, Storyblok for visual editing teams — as well as open source CMSs like Payload and Strapi for organisations that want full control over their stack and data. We help you choose the right fit before a single line of content moves.
We handle the full process — from auditing your existing content architecture to designing structured content models, mapping migrations, and building the workflows your team will actually use. No lost content. No downtime surprises. No rebuilding from scratch six months later.
Combined with Next.js frontends, every website content migration we deliver becomes a foundation — not just a fix.
Contentful VS Headless CMSs: Platforms' Comparison
Per-seat and per-locale charges compound fast. Adding markets or team members triggers expensive tier upgrades.
Predictable or usage-based pricing. No per-locale or per-seat traps. Open source options (Payload) have zero licensing cost. Scale without penalty.
Abstract forms, no visual context. Editors work in field-by-field forms with no live preview. Publishing anything new requires a developer.
Visual editing and real-time preview. Storyblok offers live visual editing. Sanity Studio is fully customisable. Editors ship content without dev support.
Hard limits per plan tier. Content type caps force architectural compromises as your content grows. Complex relationships require workarounds.
Unlimited, code-first schemas. Define exactly the structure your content needs. Sanity and Payload use code-defined schemas with no GUI caps.
Coarse permissions, no workflows. Basic role-based access only. Approval workflows and custom roles locked behind enterprise contracts.
Granular roles and built-in workflows. Document-level permissions, editorial approval flows, and scheduled publishing — without enterprise price tags.
Every change needs a developer. New content types, field changes, integrations, and new page templates all require engineering time.
Marketing teams work independently. Developers set the structure once. Editors own the day-to-day. No dev ticket required to publish a new campaign page.
Fully vendor-locked. Data and infrastructure belong to Contentful. No self-hosting option. Moving later is always more expensive.
Own your data and stack Payload deploys on your own infrastructure. Full data sovereignty, no lock-in, and no surprise deprecation notices.
How We Help Migrate from Contentful?
01
Contentful Migration Services — Audit & Planning
Every successful Contentful migration starts with understanding what you have. We use the Contentful CLI to perform a comprehensive technical audit of your space — mapping content models, API connections, locales, and third-party integrations — before defining a migration strategy aligned with your new site structure.
02
Contentful Content & Data Migration Services
Our Contentful migration services go beyond a raw export. We extract your structured content systematically — preserving entries, references, and media — then re-model the entire content architecture to align with the collections and relationships of your chosen headless CMS.
03
Headless Backend & API Development
A successful Contentful migration isn't complete without a solid backend foundation. We design and develop the API architecture of your new headless CMS — configuring content delivery endpoints, establishing data relationships, and optimising query performance — so your frontend teams and third-party integrations always have reliable, structured access to your content.
04
Next.js Frontend Setup
After migration, we rebuild your frontend with Next.js — connecting it directly to your headless CMS content API for maximum performance. From dynamic routing and server components to optimised data fetching and edge delivery, we ensure your new frontend is fast, flexible, and ready to scale alongside your content.
05
Deployment, Environment Setup & Team Onboarding
The final stage of your Contentful migration is a smooth, production-ready launch. We deploy your headless stack to the environment that suits your business — whether that's Vercel for edge performance, AWS for enterprise scale, or DigitalOcean for simplicity — and close out every project with structured team onboarding, documentation, and a handover built for long-term independence.
Contentful Migration Examples
Contentful is the most common system teams are moving away from — outgrown due to pricing ceilings, rigid content modelling, or the need for greater developer control. Here are several examples that cover what to expect when migrating from Contentful to a modern headless CMS
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
Gerben Dijkstra
Product Owner, Glimble by Arriva
FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.
Mike Addonizio
VP of Marketing at Betway
CMS Migration Pricing
Standard
$9600
Fixed-price migration from Contentful to a modern CMS of your choice.
Contentful Migration FAQ — Answered by Our Migration Experts
Clear question-and-answer formatting with no ambiguity
We migrate Contentful projects to a range of modern headless platforms — both hosted solutions like Sanity CSM and Storyblok, and open source alternatives like Payload and Strapi. The right CMS choice depends on your team's technical setup, content complexity, and hosting preferences.
CMS migration timeline: 6–9 weeks; depends on content volume and complexity.
Contentful migration can impact SEO if URLs, redirects, metadata, or performance are not preserved. With proper planning, rankings are usually stable.
Yes, all important pages, images, and metadata are safely moved to the new system.
Existing integrations and APIs may continue to work after cms migration, but most require mapping, reconfiguration, or replacement depending on the new content model and architecture.
Contentful migration typically costs between $5,000 and $50,000+, depending on the size of your content library, content model complexity, number of integrations, and whether your frontend needs rebuilding.
Estimated price range:
$5,000–$12,000 — small site, simple content model, single locale
$30,000–$50,000+ — large content library, multi-locale, deep integrations, full frontend rebuild
A Contentful migration moves your content, structure, and integrations from Contentful to a new CMS — your frontend can stay largely intact. A full website rebuild replaces everything: design, frontend, CMS, and content architecture from the ground up.
If your site design works and your frontend is built on a modern stack like Next.js, migration is the faster and more cost-effective path — typically weeks, not months.
The lines blur when:
Your frontend is tightly coupled to Contentful's APIs and needs significant refactoring
You're using the migration as an opportunity to redesign or restructure your content model
Your current tech stack is outdated and migration alone won't solve the underlying performance issues
Comparison of Storyblok and Contentful — two popular headless CMS platforms — with a focus on UX, visual editing, developer flexibility, and marketing usability.
The choice of CMS shapes every downstream decision — your migration complexity, your content model, your editor training, and your ongoing costs. Here's how the major platforms compare specifically from a migration lens:
The headless CMS market has matured enough that "which one should I use?" now has real, defensible answers — not just "it depends." Here's how the leading platforms stack up, and who should default to what.
