Publishing workflows are slow and tied to long deployment cycles
# 2
Content teams rely heavily on developers for updates
# 3
Infrastructure and licensing costs keep rising every year
# 4
Customizations become expensive and difficult to maintain
# 5
Sitecore limits innovation and slows down digital initiatives
What Reverse Health Gained with Payload CMS
42%
faster content publishing
2×
faster page load time
75%
reduction in manual workflows
100%
content ownership and flexibility
How We Help Migrate?
01
Sitecore Audit & Content Strategy
We review your Sitecore templates, components, and content structures to build a streamlined Payload schema aligned with your business goals.
02
Schema & Admin Panel Setup
We design Payload collections, relationships, and access rules tailored to your workflows and editorial needs.
03
Modern Frontend Build (Next.js)
We rebuild your website or product frontend with a modern, high-performance Next.js architecture.
04
Multi-Region Content Structuring
We configure localization and multi-market workflows to support global publishing.
05
Training, Onboarding & Launch
Your teams get everything they need to operate independently — documentation, training, and full Payload onboarding.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Feature Mapping
Monolithic DXP
Large, monolithic digital experience platform that requires significant infrastructure and maintenance
Lightweight headless architecture
Offers a modern, lightweight headless architecture that reduces complexity and speeds up development and deployment
License-heavy enterprise stack
Comes with high licensing, hosting, and upgrade costs
Open-source & cost-efficient CMS
Open-source and self-hosted, giving you predictable costs, full code ownership, and freedom from vendor lock-in
UI-driven configuration
Relies heavily on UI-based configuration and platform conventions
Code-first content modeling
Allowing developers to define content models, access control, and business logic directly in TypeScript for maximum clarity and control
Platform-dependent extensibility
Extending often requires platform-specific skills and tooling
Native customization in code
Enables direct, native customization - hooks, fields, workflows, and integrations are built directly into your application code
Web-centric delivery
Traditionally optimized for website experiences
API-driven omnichannel content
Exposes content via REST and GraphQL APIs, making it easy to power modern websites, apps, internal tools, and custom digital products from a single backend
Our Clients Say
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
Gerben Dijkstra
Product Owner, glimble by Arriva
FocusReactive completed the project on time and added extra tasks without compromising the schedule. As a result, the client was pleased with the new site's look and feel. FocusReactive held weekly virtual meetings to share accomplishments and questions. They were organized and flexible.
David Green
Operations Director at The Mighty Shed
FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.
Mike Addonizio
VP of Marketing at Betway
FocusReactive helped us launch a high-performing website with 20% faster load times and 40% less manual work thanks to seamless integrations. DatoCMS also allowed our team to update content 50% faster, all delivered with clear communication and reliable project management.
Gal Lampel
Operations Manager, QuantHealth
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you.
Payload’s simplicity and flexibility reduce development time dramatically, letting marketing and product teams ship updates without delays.
Payload is self-hosted - you choose where your data lives. You can deploy it on Vercel, Render, AWS, or your private infrastructure
Payload’s editor is structured yet visual. Each page is built from reusable blocks, forms, and relationships. Your team edits content in a clean, intuitive interface designed to prevent layout breakage and plugin conflicts
Companies typically save 40–70% by removing licensing fees, infrastructure overhead, and ongoing Sitecore maintenance.
Yes, the admin panel is user-friendly, so non-technical teams can manage daily publishing without relying on developers.
Payload CMS is a top choice for developers building custom admin panels. With its code-first approach, built on NextJS, TypeScript, and React, it offers full control over both backend structure and frontend experience.
Engineering the ultimate NextJS CMS stack: a breakdown of production-ready architectures built for enterprise scalability, SEO performance, and validated by real-world high-traffic use cases.
