Site updates and changes require too much developer time
# 2
Plugins and updates create ongoing maintenance work
# 3
Editors are limited by rigid templates
# 4
Hard to scale across multiple sites or regions
# 5
Traditional architecture slows down modern frontend development
What Reverse Health Gained with Payload CMS
42%
faster content publishing
2×
faster page load time
75%
reduction in manual workflows
100%
content ownership and flexibility
How We Help Migrate?
01
Umbraco Review & Content Planning
We look at your Umbraco setup and decide what content needs to be moved, updated, or improved during migration.
02
Payload Schema Setup
We create new content structures in Payload that make editing faster and support your long-term needs.
03
Frontend Rebuild
We build a fast, flexible website using Next.js for better performance and SEO.
04
Multi-Site & Multi-Language Setup
We configure language, region, and brand structures so everything is easy to manage in one place.
05
Training, Support & Launch
We train your team to use Payload and provide documentation so they can publish independently.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Feature Mapping
.NET-based CMS
Built around the .NET ecosystem, which can limit flexibility when teams move toward modern JS stacks
JavaScript & TypeScript-native platform
JavaScript- and TypeScript-native, aligning naturally with modern web development and product teams
Page-tree structure
Typically organizes content in hierarchical page trees
Flexible, data-driven content models
Models content as structured data collections, enabling more flexible relationships, reuse, and non-page-based use cases
Backoffice configuration
Relies heavily on backoffice setup and CMS-specific conventions
Code-first customization
Configured directly in code, allowing developers to version, test, and evolve content models alongside the application
Package-dependent extensions
Extending Umbraco often means relying on third-party packages tied to platform versions
Native logic in the CMS
Lets teams implement hooks, access control, and business rules directly in code - without external plugins
Website-focused delivery
Commonly used for website-focused projects
API-driven product backend
Acts as a true content backend, exposing data via REST and GraphQL APIs to power websites, apps, internal tools, and custom digital products from one system
Our Clients Say
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
Gerben Dijkstra
Product Owner, glimble by Arriva
FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.
Mike Addonizio
VP of Marketing at Betway
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you.
Igor Oudekerk
Product Owner, EasyPark
FocusReactive completed the project on time and added extra tasks without compromising the schedule. As a result, the client was pleased with the new site's look and feel. FocusReactive held weekly virtual meetings to share accomplishments and questions. They were organized and flexible.
David Green
Operations Director at The Mighty Shed
FocusReactive helped us launch a high-performing website with 20% faster load times and 40% less manual work thanks to seamless integrations. DatoCMS also allowed our team to update content 50% faster, all delivered with clear communication and reliable project management.
Most migrations take 6–10 weeks, depending on content and setup.
Yes, but Payload is simple, and teams learn it quickly.
Payload’s editor is structured yet visual. Each page is built from reusable blocks, forms, and relationships. Your team edits content in a clean, intuitive interface designed to prevent layout breakage and plugin conflicts
Yes, pages, media, and metadata are all transferred securely.
Yes, Payload has no plugin overhead and requires much less maintenance.
Payload CMS is a top choice for developers building custom admin panels. With its code-first approach, built on NextJS, TypeScript, and React, it offers full control over both backend structure and frontend experience.
Engineering the ultimate NextJS CMS stack: a breakdown of production-ready architectures built for enterprise scalability, SEO performance, and validated by real-world high-traffic use cases.
