Porchlight Case Study

Client's challenge

01

Outdated PHP based platform

02

Low app performance

03

DB data maintenance

04

Limited features and possibilities to scale

Projects in Numbers

1K+
geo areas (cities and neighborhoods)
3
flexible report types
5+
third party API inetgration

Our Solutions

Built a modern, scalable platform on Next.js

Significantly improved performance and Core Web Vitals

Simplified the project infrastructure, reducing technical complexity and making the platform easier to maintain, extend, and scale over time.

Updated UI to improve consistency, usability, and visual clarity across the platform

Added new product and marketing features tailored to current business needs

Project Tech Stack

PostgreSQL elephant logo in blue and white

PostgreSQL

Postgres is a free and open-source relational database management system emphasizing extensibility and SQL compliance

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the schema from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO and performance baseline as standard. This covers Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Your content appears in both traditional search and AI results, without needing extra optimisation later. We don't bolt on performance after launch. It's in the architecture.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint. Your system stays fully extensible as requirements evolve.

Key Features

1 3

Custom Maps and Geoareas

We designed an interactive map system that covers a wide range of zones and cities, allowing agents to quickly locate the areas they need. Beyond simple navigation, the platform enables users to customize area boundaries, tailoring them to fit specific requirements.

2 3

PDF Reports Generation

We developed a robust platform for generating three types of PDF reports — Market-at-a-Glance, In-Depth, and Comprehensive. Users can customize report parameters using advanced filters, enabling flexible comparisons and the addition of multiple areas for analysis.

3 3

In depth custom build analytics tools

Our advanced analytics tools provide agents with unique insights into hidden sales statistics across different areas. These tools are custom-built to offer detailed breakdowns, allowing users to identify trends, uncover critical data, and make informed decisions.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive

Recent Projects

Firsty

View Live
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

View Live
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

View Live
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

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