Caleffi Case Study

Client's challenge - migration from Magento

01

24,000+ products and 15,000+ product images

02

300,000 customers and 400,000 orders

03

Multiple domains for different markets (IT & EU)

04

ERP & PIM integrations for advanced product management

05

Compliance with European Omnibus & GDPR regulations

06

Preserving extensive analytics and SEO history

Projects in Numbers

24K+
unique SKU'S
5.613
pages migrated
400k
orders migrated
8.923
Sanity documents

Our Solutions

Migrated 24K-product Magento store to Shopify with full ERP & PIM integration

Built real-time sync between AS/400 ERP and Shopify for orders, inventory & fulfillment

Developed custom Shopify-Sanity integration for category management & content localization

Implemented B2B pricing, product bundles & advanced cart validation for enhanced sales flow

Integrated Klarna, Algolia, Zendesk, Trustpilot & more for a seamless eCommerce experience

Ensured full GDPR compliance, SEO-friendly redirects & scalable architecture

Project Tech Stack

Sanity logo with red stylized S letter on white background

Sanity

Sanity is a flexible, real-time headless CMS with a powerful content model and custom workflows. We used it to manage product content and multilingual pages, giving full control to the marketing team.

Bold black letter R logo partially cropped

Remix

Remix is a modern React framework that offers great support for server-side rendering and data loading, making it a strong fit for eCommerce and content-driven websites where performance and discoverability matter.

Hyvä theme logo with gradient blue-to-purple geometric H shapes

Shopify Hydrogen

Shopify Hydrogen is a React-based framework designed to help developers build fast, custom storefronts using Shopify’s headless commerce capabilities.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Features

1 3

Instant search with Algolia

A lightning-fast search experience powered by Algolia — results appear instantly as the user types, helping customers find products quickly and improving overall shopping experience.

2 3

Sanity Plugin for Category Tree Navigation

A custom-built Sanity plugin that enables fast navigation through complex category trees — making content management smoother and more efficient for the client’s team.

3 3

Store Locator with B2B Support

An interactive store locator powered by Sanity — allows users to search nearby retail locations with filters for brand, region, and store type, supporting both B2C and B2B use cases.

Team behind a project

Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive
Eugene Boruhov

Eugene Boruhov

Solution Architect, Tech Lead
Artur Nikitsin

Artur Nikitsin

Senior Engineer

Recent Projects

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