EasyPark Case study
CLIENT'S CHALLENGE
- Difficulties in updating and maintaining content due to an outdated traditional CMS
- Inefficient support and maintenance processes with multiple teams involved
- Limited functionality preventing the implementation of desired features
- Slow website performance affecting user satisfaction and SEO ranking
Project in numbers
Countries
Content types
Languages
Business
Client says
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.
Igor Oudekerk
Product Owner, EasyPark
OUR SOLUTIONS
- The platform's CMS facilitates instantaneous content alterations, employing drag-and-drop interfaces and real-time previews.
- Through existing presets, clients can now create new components, optimizing UI/UX design processes.
- Technical optimizations were made, boosting the site's search engine ranking, and thus amplifying organic reach.
- Stringent data protection measures were implemented, adhering to GDPR protocols.
- We ensured adaptive rendering, guaranteeing optimal display across varying device resolutions.
Project Tech Stack
Storyblok
Next.JS
Vercel
The Storyblok project size
We developed a robust CMS, encompassing nearly 7,000 stories, over 1,100 assets, 125 blocks, and accommodating 24 users, showcasing the scale and versatility of our solution.
The Visual Editor and Live Preview
Now, the client can edit content on-the-fly, effortlessly drag-and-drop elements, and instantly view all modifications through a live preview.
Content Types presets
Additionally, the client has the capability to craft new components using existing presets
Achieving Top Google PageSpeed Metrics
We successfully optimized the project to achieve green metrics on Google PageSpeed Insights, ensuring a fast and efficient user experience.
Mobile optimization
We optimized the website to be fully responsive, ensuring a seamless user experience across all screen sizes and devices.
KEY ACHIEVEMENTS
- Implemented comprehensive live previews per language
- Developed AI plugin for SEO content, and advanced GDPR-friendly analytics and tracking
- Simplified the onboarding process, training new staff members in just one session
- Ensured a 100% uptime for the site
- Successfully passed the Google Page Speed test, scoring a 98-page speed based on over 1 billion points
- Secured a top 1-5 search ranking across all active countries based on keywords
Team behind the project
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