Financial Team Case Study
Client's challenge
Visually outdated website that did not reflect the company’s positioning or services
Slow performance and poor SEO, resulting in little to no online visibility
No scalable or user-friendly CMS for marketing content management
Limited budget requiring a pragmatic, cost-efficient technical solution
Need for a marketing website capable of generating inbound leads
Projects in Numbers
Our Solutions
Redesigned and rebuilt the website using Next.js on a modern, scalable frontend stack
Implemented a component-based UI using Flowbite to balance design quality and development efficiency
Migrated all core pages, landing pages, blog content, and events into Sanity CMS
Delivered a fast, SEO-friendly architecture optimized for search visibility and lead generation
Enabled full content control for the internal marketing team without ongoing developer involvement
Project Tech Stack
Sanity
A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Flowbite
A component library built on top of Tailwind CSS that provides ready-to-use UI components to speed up frontend development while maintaining a clean, consistent design.
Tailwind
A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Achievements
Component-Based UI with Flowbite
A pragmatic component approach that ensured visual consistency while keeping development time and costs under control.
Fully Managed Content in Sanity CMS
All marketing pages, blog posts, and events are editable directly in the CMS, allowing the team to update content independently.
SEO-Optimized Marketing Pages
Clean page structure, fast load times, and SEO best practices built in from day one to support organic growth.
High Performance by Default
Next.js and Vercel hosting ensure fast page loads and consistently strong performance metrics.
What our client says
Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth.
Team behind a project
Maksim Hodasevich
Victor Sevryukov
Petro Orel
What we write about Sanity
Think headless CMS are not customizable? We disproved this using Sanity
Sanity vs Storyblok
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days