Financial Team Case Study

Client's challenge

01

Visually outdated website that did not reflect the company’s positioning or services

02

Slow performance and poor SEO, resulting in little to no online visibility

03

No scalable or user-friendly CMS for marketing content management

04

Limited budget requiring a pragmatic, cost-efficient technical solution

05

Need for a marketing website capable of generating inbound leads

Projects in Numbers

70+
pages migrated to the new platform
100%
content managed through Sanity CMS
0
ongoing developer dependency for content updates
Green
Google PageSpeed scores across key pages

Our Solutions

Redesigned and rebuilt the website using Next.js on a modern, scalable frontend stack

Implemented a component-based UI using Flowbite to balance design quality and development efficiency

Migrated all core pages, landing pages, blog content, and events into Sanity CMS

Delivered a fast, SEO-friendly architecture optimized for search visibility and lead generation

Enabled full content control for the internal marketing team without ongoing developer involvement

Project Tech Stack

Sanity CMS logo

Sanity

A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Blue gradient play button icon for video streaming

Flowbite

A component library built on top of Tailwind CSS that provides ready-to-use UI components to speed up frontend development while maintaining a clean, consistent design.

Teal wave logo icon with two curved S-shaped forms

Tailwind

A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Achievements

01

Component-Based UI with Flowbite

A pragmatic component approach that ensured visual consistency while keeping development time and costs under control.

02

Fully Managed Content in Sanity CMS

All marketing pages, blog posts, and events are editable directly in the CMS, allowing the team to update content independently.

03

SEO-Optimized Marketing Pages

Clean page structure, fast load times, and SEO best practices built in from day one to support organic growth.

04

High Performance by Default

Next.js and Vercel hosting ensure fast page loads and consistently strong performance metrics.

What our client says

Michael Koenig
Michael Koenig

Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth.

Team behind a project

Maksim Hodasevich

Maksim Hodasevich

Solution Architect, Tech Lead
Victor Sevryukov

Victor Sevryukov

Graphic designer
Petro Orel

Petro Orel

Frontend Developer

Recent Projects

Firsty

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Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

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Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

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Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Sanity

Sanity vs Contentful
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Sanity vs Contentful

Discover the ultimate Headless CMS showdown between Contentful and Sanity, comparing features, usability, performance, integrations, and pricing to help you make an informed decision for your web development projects. June 23, 2023 Aleksei Zhilyuk
Think headless CMS are not customizable? We disproved this using Sanity
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Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
Sanity vs Storyblok
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Sanity vs Storyblok

As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.

Your project, our CMS craft

  • Respond within a day
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  • Proposal within 2-3 days
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