Financial Team Case Study

Client's challenge

01

Visually outdated website that did not reflect the company’s positioning or services

02

Slow performance and poor SEO, resulting in little to no online visibility

03

No scalable or user-friendly CMS for marketing content management

04

Limited budget requiring a pragmatic, cost-efficient technical solution

05

Need for a marketing website capable of generating inbound leads

Projects in Numbers

70+
pages migrated to the new platform
100%
content managed through Sanity CMS
0
ongoing developer dependency for content updates
Green
Google PageSpeed scores across key pages

Our Solutions

Redesigned and rebuilt the website using Next.js on a modern, scalable frontend stack

Implemented a component-based UI using Flowbite to balance design quality and development efficiency

Migrated all core pages, landing pages, blog content, and events into Sanity CMS

Delivered a fast, SEO-friendly architecture optimized for search visibility and lead generation

Enabled full content control for the internal marketing team without ongoing developer involvement

Project Tech Stack

Sanity

Sanity

A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Flowbite

Flowbite

A component library built on top of Tailwind CSS that provides ready-to-use UI components to speed up frontend development while maintaining a clean, consistent design.

Tailwind

Tailwind

A utility-first CSS framework that lets you build custom user interfaces directly in HTML or JSX by composing small, reusable utility classes instead of writing traditional CSS.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Achievements

01

Component-Based UI with Flowbite

A pragmatic component approach that ensured visual consistency while keeping development time and costs under control.

02

Fully Managed Content in Sanity CMS

All marketing pages, blog posts, and events are editable directly in the CMS, allowing the team to update content independently.

03

SEO-Optimized Marketing Pages

Clean page structure, fast load times, and SEO best practices built in from day one to support organic growth.

04

High Performance by Default

Next.js and Vercel hosting ensure fast page loads and consistently strong performance metrics.

What our client says

Michael Koenig
Michael Koenig

Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth.

Team behind a project

Maksim Hodasevich

Maksim Hodasevich

Technical Lead
Victor Sevryukov

Victor Sevryukov

Graphic designer
Petro Orel

Petro Orel

FrontEnd developer

Recent Projects

Firsty

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Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

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EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

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TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Reverse Health
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Sanity

Sanity vs Contentful
Sanity vs Contentful

Sanity vs Contentful

Discover the ultimate Headless CMS showdown between Contentful and Sanity, comparing features, usability, performance, integrations, and pricing to help you make an informed decision for your web development projects. June 23, 2023 Aleksei Zhilyuk
Think headless CMS are not customizable? We disproved this using Sanity
Think headless CMS are not customizable? We disproved this using Sanity

Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
Sanity vs Storyblok
Sanity vs Storyblok

Sanity vs Storyblok

As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.

Your project, our CMS craft

  • Respond within a day
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  • Proposal within 2-3 days