Firsty Case study
CLIENT'S CHALLENGE
- Webflow didn’t scale for 190+ countries
- No proper multilingual support
- Performance concerns with upcoming JS animations
- Needed to keep existing SEO and URL structure
- Slow, inflexible content workflows
- Required a fast, flexible CMS
- Needed dynamic pricing via external API
- Required Adyen payment integration
- Planned redesign with custom animations, without compromising speed
Project in numbers
country-specific
via AI translation
blog & help
OUR SOLUTIONS
- 190+ localized country pages built and managed via CMS
- AI translation into 6 languages, fully automated
- Flexible visual CMS (Storyblok) — full content ownership by marketing team
- Reusable component library for fast page building
- Dynamic pricing via API, automatically linked to country pages
- Integrated blog & help center, fully editable
- Fast-loading, SEO-optimized architecture with NextJS 15
Project Tech Stack
Storyblok
Next.JS
Vercel
FULL CONTROL WITHIN THE CMS
AI-Powered Field-Level Localization
We implemented multilingual support with field-level localization fully integrated into Storyblok. Using our custom AI translation plugin, the team translated all country and blog pages into 5 additional languages within minutes — no developer involvement needed.
Smart country pages with dynamic data linking
Each country page is powered by dynamic connections between Storyblok and real-time pricing data, matched via country codes.
Fast & Flexible Country Search
Users can quickly search and filter countries by name or region, thanks to a lightweight and responsive UI powered by dynamic CMS data
Contextual Navigation with Related Countries
Each country page features a “Where’s Life Taking You Next?” section that suggests relevant destinations. Related countries are manually linked in the CMS, allowing the marketing team to build custom navigation paths that reflect user intent and regional relevance — all without code.
Flexible Country Grouping by Region
Countries can be easily grouped into regions (e.g., Denmark, Norway, Finland) directly within Storyblok, enabling dynamic filters, smarter navigation, and personalized user flows — without needing developer changes.
KEY ACHIEVEMENTS
- Successfully migrated from Webflow to Storyblok, improving flexibility and performance
- Trained the client team to manage all content independently via visual CMS
- Built a scalable architecture ready for expansion to new countries and languages
- Enabled instant AI-powered translation of all pages into 6 languages
- Integrated external pricing API for dynamic, country-based eSIM tariffs
- Implemented Adyen payment gateway for direct, secure eSIM purchases
Team behind the project
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