Firsty Case Study

Client's challenge

01

Webflow didn’t scale for 190+ countries

02

No proper multilingual support

03

Performance concerns with upcoming JS animations

04

Needed to keep existing SEO and URL structure

05

Slow, inflexible content workflows

06

Required a fast, flexible CMS

07

Needed dynamic pricing via external API

08

Required Adyen payment integration

09

Planned redesign with custom animations, without compromising speed

Projects in Numbers

190+
country-specific pages
6
languages via AI translation
60+
blog & help articles

Our Solutions

190+ localized country pages built and managed via CMS

AI translation into 6 languages, fully automated

Flexible visual CMS - full content ownership by marketing team

Reusable component library for fast page building

Dynamic pricing via API, automatically linked to country pages

Integrated blog & help center, fully editable

Fast-loading, SEO-optimized architecture with NextJS 15

Project Tech Stack

Storyblok logo icon with letter B in a speech bubble

Storyblok

Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Features

1 5

AI-Powered Field-Level Localization

We implemented multilingual support with field-level localization fully integrated into Storyblok. Using our custom AI translation plugin, the team translated all country and blog pages into 5 additional languages within minutes — no developer involvement needed.

2 5

Smart country pages with dynamic data linking

Each country page is powered by dynamic connections between Storyblok and real-time pricing data, matched via country codes.

3 5

Fast & Flexible Country Search

Users can quickly search and filter countries by name or region, thanks to a lightweight and responsive UI powered by dynamic CMS data

4 5

Contextual Navigation with Related Countries

Each country page features a “Where’s Life Taking You Next?” section that suggests relevant destinations. Related countries are manually linked in the CMS, allowing the marketing team to build custom navigation paths that reflect user intent and regional relevance — all without code.

5 5

Flexible Country Grouping by Region

Countries can be easily grouped into regions (e.g., Denmark, Norway, Finland) directly within Storyblok, enabling dynamic filters, smarter navigation, and personalized user flows — without needing developer changes.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Artur Nikitsin

Artur Nikitsin

Senior Engineer

Recent Projects

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Reverse Health

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What we write about Storyblok

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This article delves into the best use cases, major advantages, and the full spectrum of what Storyblok can offer to developers and content editors.
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This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.

Your project, our CMS craft

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