Firsty Case Study
Client's challenge
Webflow didn’t scale for 190+ countries
No proper multilingual support
Performance concerns with upcoming JS animations
Needed to keep existing SEO and URL structure
Slow, inflexible content workflows
Required a fast, flexible CMS
Needed dynamic pricing via external API
Required Adyen payment integration
Planned redesign with custom animations, without compromising speed
Projects in Numbers
Our Solutions
190+ localized country pages built and managed via CMS
AI translation into 6 languages, fully automated
Flexible visual CMS - full content ownership by marketing team
Reusable component library for fast page building
Dynamic pricing via API, automatically linked to country pages
Integrated blog & help center, fully editable
Fast-loading, SEO-optimized architecture with NextJS 15
Project Tech Stack
Storyblok
Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
AI-Powered Field-Level Localization
We implemented multilingual support with field-level localization fully integrated into Storyblok. Using our custom AI translation plugin, the team translated all country and blog pages into 5 additional languages within minutes — no developer involvement needed.
Smart country pages with dynamic data linking
Each country page is powered by dynamic connections between Storyblok and real-time pricing data, matched via country codes.
Fast & Flexible Country Search
Users can quickly search and filter countries by name or region, thanks to a lightweight and responsive UI powered by dynamic CMS data
Contextual Navigation with Related Countries
Each country page features a “Where’s Life Taking You Next?” section that suggests relevant destinations. Related countries are manually linked in the CMS, allowing the marketing team to build custom navigation paths that reflect user intent and regional relevance — all without code.
Flexible Country Grouping by Region
Countries can be easily grouped into regions (e.g., Denmark, Norway, Finland) directly within Storyblok, enabling dynamic filters, smarter navigation, and personalized user flows — without needing developer changes.
Team behind a project
Alex Hramovich
Artur Nikitsin
What we write about Storyblok
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
Nextjs & Storyblok image optimization
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days