AEM requires heavy maintenance and constant technical oversight
# 2
Content updates take too long for modern marketing needs
# 3
Overall platform costs are significantly higher than alternatives
# 4
Global localization workflows feel slow and overly rigid
# 5
Marketing teams rely too much on developers for changes
# 5
Interface complexity creates a steep learning curve for editors
Firsty migrated to Headless CMS
60%
faster page publishing
3×
faster campaign launch
100%
content managed by marketing
0
developer time for daily updates
How We Help Migrate?
01
Audit & Scope Alignment
We review your AEM setup and define what should be migrated, restructured, or retired
02
Content Model Design
We translate AEM templates into flexible, reusable Contentful content models
03
Frontend Setup
We connect Contentful to a modern Next.js frontend optimized for performance and SEO
04
Migration & Validation
We migrate content, URLs, and metadata while preserving SEO and site structure
05
Enablement & Launch
We train your team, finalize workflows, and support a smooth production launch
How we work
Faster Delivery
Reusable, production-tested architecture
Our CMS-Kit with page builders, navigation, localization, content models, SEO configs — is refined across dozens of deployments. Your project starts where our last one finished.
Performance by Default
SEO and performance from day one
Every project includes a Next.js and SEO audit as standard — Core Web Vitals, structured data, rendering strategy, and GEO configuration so your content surfaces in both traditional and AI-powered search.
Accurate Estimates
Accurate estimates, predictable delivery
90% of our projects stay within initial scope. We invest the time upfront so the estimate reflects what we'll actually build.
Feature Mapping
Enterprise Platform Ownership
Licensing, infrastructure, and upgrades require significant investment
Predictable SaaS Model
Clear pricing with lower operational and maintenance overhead
Template-Driven Editing
Pages are tightly coupled to templates and inheritance rules
Modular Content Editing
Content is created as reusable blocks across pages and channels
Page-Centric Structure
Pages are tightly coupled to templates and inheritance rules
Component-Based Pages
Pages are assembled from flexible components powered by a design system
Server-Optimized Delivery
Performance relies on caching layers and infrastructure tuning
API-First Content Delivery
Content is delivered via APIs and optimized through Next.js and edge rendering
Inheritance-Based Localization
Multi-market content is managed through rollouts and dependencies
Independent Market Control
Each locale is managed independently with built-in localization support
Our Clients Say
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you.
Igor Oudekerk
Product Owner, EasyPark
"FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner."
Mike Addonizio
VP of Marketing at Betway
FocusReactive completed the project on time and added extra tasks without compromising the schedule. As a result, the client was pleased with the new site's look and feel. FocusReactive held weekly virtual meetings to share accomplishments and questions. They were organized and flexible.
David Green
Operations Director at The Mighty Shed
"FocusReactive helped us launch a high-performing website with 20% faster load times and 40% less manual work thanks to seamless integrations. DatoCMS also allowed our team to update content 50% faster, all delivered with clear communication and reliable project management."
Most migrations finish in about 6–8 weeks . The timeline depends on the scope – how many content types, locales, and integrations are involved. We start with a brief audit to give a detailed estimate and plan, so you know exactly what to expect.
No, your SEO rankings and URLs will remain intact. We migrate all your URL structures, redirects, and meta tags over to Contentful. There’s no loss of SEO juice or broken links. In fact, many sites see improved page load speed and Core Web Vitals after migration, which can boost SEO performance
Yes. Contentful supports role-based permissions, versioning, and publishing controls to fit enterprise content governance. You can implement multi-stage approval workflows using Contentful’s roles and sandbox environments (or integrate workflow apps if needed). Large teams already use Contentful to manage multiple brands and languages in one place, with fine-grained access control similar to AEM
Organizations typically see a 60%+ lower total cost of ownership after moving to Contentful . You eliminate AEM’s hefty license fees and reduce infrastructure and support costs. Contentful’s pricing is usage-based, so you pay only for what you need. The savings can be redirected into new initiatives rather than keeping the lights on
Only for custom development – not for routine content updates. Your marketing team will be able to create pages, edit content, and publish on their own through Contentful’s web app. In short, developers can focus on high-value projects, while content managers handle daily updates independently.
Building scalable content model in Contentful without exceeding the content types limitation. Let's discuss ideas for organizing the structure of a NextJS application paired with Headless CMS
This article is about the latest updates to Contentful that caught our attention and how they can help engineers, content creators, editors and managers make their work easier and more productive.
