We architected a unified, future-ready digital flagship for Arrive — consolidating fragmented market presences into a single composable platform, built to scale across languages, regions, and product lines.
Client's challenge
01
Needed to consolidate a fragmented digital presence into a single unified platform serving multiple markets and audience types simultaneously
02
Required a fully documented design system with 100+ reusable components aligned with Figma design tokens — scalable enough for internal teams to extend independently
03
Demanded a headless CMS architecture that gives content editors full control without developer involvement — across languages, countries, and product lines
04
Advanced animations that remain visually rich while maintaining 60fps performance across all devices
05
Enterprise-grade security and compliance for data capture forms across multiple regions with varying regulatory requirements
06
A maintainable monorepo architecture that allows long-term growth without accumulating technical debt
Projects in Numbers
100+
UI components
30+
CMS sections
2
monorepo apps
4
Markets served
+38%
Organic traffic post-launch
97
Lighthouse performance score
Our Solutions
Monorepo with Turborepo — shared UI library, Storybook documentation, unified CI pipeline
Full design system from scratch based on Figma tokens — built for internal team extension
Multi-level navigation with smooth transitions across all market variants
Internationalization with dynamic routing and localized content per market
Structured content modelling in Storyblok — schemas that serve both editors and external systems
Advanced animations with Framer Motion + custom primitives maintaining 60fps
reCAPTCHA Enterprise + server-side validation for all lead capture forms
Custom Storyblok interface for SEO redirect management — no developer needed
Built for the AI-mediated web
Every page structured to be cited, not just crawled
100%
Pages with Schema.org & JSON-LD structured data — products, teams, locations, markets all mapped.
+61%
Organic impressions in 90 days — content surfacing in AI overviews, not just blue links.Real data from your visitors, not guesswork.
Top 3
AI citation rank on key queries — entity-centric models let LLMs extract facts and cite Arrive as canonical source.
Day 1
Full crawlability from launch — SSR ensures no content is hidden behind JS for search engines or AI crawlers.
Project Tech Stack
Storyblok
Headless CMS with visual editor — gives content teams full page-building control while supporting structured, relational content models for both layout and data-driven pages.
Next.JS
React framework with SSR and ISR — ensures every page is crawlable and fast for both human visitors and automated systems, with flexible rendering strategies per content type.
Vercel
Edge hosting with global CDN — zero-config deployment pipeline deeply integrated with Next.js, with preview environments for every CMS content branch.
Tailwind
Utility-first CSS framework that maps directly to design tokens — enabling rapid, consistent UI development without custom stylesheet sprawl.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Scalable Next.js architecture derived from 7+ years of experience.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
What our client says
Igor Oudekerk
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
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