Updates, plugins, and hosting require ongoing developer time
# 4
Difficult to scale for multiple regions or brands
# 5
Traditional architecture limits modern frontend builds
What Tipico Gained with Sanity
35%
faster page updates
22%
higher SEO visibility
5×
faster localization
90%
less developer involvement
How We Help Migrate?
01
Umbraco Review & Content Planning
We analyze your Umbraco setup and decide what needs to be moved, improved, or restructured.
02
Sanity Schema Setup
We create new content structures in Sanity that make editing easier and support long-term growth.
03
NextJS Frontend Build
We build a modern site using Next.js for better speed, SEO performance, and flexibility.
04
Multi-Language & Multi-Region Setup
We set up languages, markets, and publishing rules so global teams can manage content from one place.
05
Enablement & Launch
We train your team to use Sanity and provide documentation so they can publish independently.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Feature Mapping
.NET-centric CMS
Deeply tied to the .NET ecosystem and server-side rendering models
Content platform independent of tech stack
Removes technology constraints by exposing content through APIs, allowing teams to evolve or change frontends without touching content
Document-based content
Organizes content mainly as hierarchical pages
Rich, structured content graphs
Models content as structured, connected data, enabling more flexible relationships, reuse, and advanced content scenarios
Traditional editor workflow
Backoffice editing follows classic CMS workflows
Real-time collaborative Studio
Introduces a modern editing experience with real-time collaboration, live previews, and faster editorial feedback loops
Plugin-driven extensibility
Relies on packages and extensions tied to platform upgrades
Customizable content studio
Allows teams to customize the Studio itself - schemas, inputs, validations, and workflows - keeping it aligned with evolving business needs
Web-first CMS
Commonly used for website-focused projects
API-first omnichannel delivery
Designed for omnichannel delivery, making the same content available to websites, applications, eCommerce systems, and future digital touchpoints
Our Clients Say
We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you.
Igor Oudekerk
Product Owner, EasyPark
"FocusReactive helped us launch a high-performing website with 20% faster load times and 40% less manual work thanks to seamless integrations. DatoCMS also allowed our team to update content 50% faster, all delivered with clear communication and reliable project management."
Gal Lampel
Operations Manager, QuantHealth
"FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner."
Mike Addonizio
VP of Marketing at Betway
FocusReactive completed the project on time and added extra tasks without compromising the schedule. As a result, the client was pleased with the new site's look and feel. FocusReactive held weekly virtual meetings to share accomplishments and questions. They were organized and flexible.
Think headless CMS are not customizable? We disproved this using Sanity
Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
A Deep Dive into Sanity's Visual Editing and Presentation Tool
Explore Sanity’s new Visual Editing and Presentation tool. See how these features make editing smoother, simplify content updates, and give developers and editors live previews right inside the CMS.
