We migrate teams from Umbraco to Sanity for structured content, faster publishing, and cleaner editorial operations.
Migration Without the Guesswork
Moving from Umbraco to Sanity changes more than the CMS. It gives editorial teams more freedom to build and reuse structured content, without waiting on developers for every layout variation.
We've seen this shift reduce day-to-day maintenance overhead, improve collaboration across content, product, and engineering, and make it easier to ship changes across regions and teams without turning every update into a custom build.
Why Move from Umbraco?
# 1
Content teams need less developer intervention
# 2
Editors need structured pages without rigid templates
# 3
Maintenance, upgrades, and extensions consume developer time
# 4
Multi-brand and multi-region publishing becomes harder to govern
# 5
Legacy architecture slows modern frontend delivery
Signs it's time to move to Sanity
You need better structured content and reusable components
Umbraco often starts to strain when content needs to be reused across journeys, governed at scale, or structured for delivery through more than one surface. Moving to Sanity gives your team a cleaner content model, reusable content types, and a governance layer that is much easier to manage as the site grows.
Your editors need real collaboration and faster approvals
Sanity gives editors and approvers a faster path from draft to sign-off. Teams can preview changes before they ship, review content in context, and reduce the back-and-forth that slows down publishing in Umbraco.
You are spending too much time maintaining the CMS
Umbraco often becomes expensive to maintain because the CMS architecture carries more overhead than the content model needs. Sanity reduces that burden with a cleaner, more maintainable setup: structured content, fewer moving parts, and less platform work every time the site changes.
You need a frontend architecture that can move faster than Umbraco allows
Gain true frontend flexibility, ensure faster content delivery, and get the freedom to integrate the systems your team actually needs.
What Teams Gain After Moving to Sanity
35%
faster page updates
22%
higher SEO visibility
5×
faster localization
90%
less developer involvement
Our Expertise in Migrating to Sanity
Umbraco to Sanity migration is a high-stakes content platform transition. As a specialized headless cms migration agency, we redesign content models for structured, reusable content and move it with scripts and validation workflows that protect data quality.
We improve editorial workflows, collaboration, preview setups, and governance, while supporting localization, integrations, frontend alignment, and phased rollout.
The result is a more flexible, maintainable, API-first content platform.
Umbraco vs Sanity
Extensions rely on third-party apps and external dependencies
Business logic lives in your codebase - custom, testable, maintainable
Frontend is constrained by the theme system
Build with any modern framework, full UX freedom
Integrations work through the app marketplace model
Integrations are clean service contracts - CMS, ERP, search, payments
High total cost of ownership due to hosting, DevOps, and maintenance
Fully managed cloud platform with predictable, usage-based pricing
The platform gets harder to change as you grow
The architecture is built to evolve with your business
How our Migration Works
01
Umbraco Review & Content Planning
We audit your Umbraco implementation, inventory the content, and map what should move to Sanity.
02
Sanity Schema Setup
We design Sanity schemas, document types, and editorial structure that map cleanly from your Umbraco model and make editing easier for your team.
03
NextJS Frontend Build
We rebuild the frontend in Next.js to consume Sanity content cleanly, with the right data flow, rendering strategy, and content model alignment from the start.
04
Multi-Language & Multi-Region Setup
We plan localization, regional content structures, and multi-market publishing in Sanity so global teams can manage one content model across every market.
05
Enablement & Launch
We handle content migration, QA, redirects, training, and a controlled production rollout so your team can move to Sanity without breaking what already works.
Our Clients Say
"Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth."
Michael Koenig
Founding Partner at Financial Team
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
Gerben Dijkstra
Product Owner, glimble by Arriva
FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.
Mike Addonizio
VP of Marketing at Betway
Sanity Development Examples
We unlock the full potential of Sanity — a composable platform for building complex, scalable solutions. These examples showcase our expertise, from custom Studio configurations and thoughtful data models to seamless API integrations
It depends on the shape of your current setup. Content model complexity, the number of templates, integrations, localization requirements, and how much of the frontend needs to be rebuilt all affect the cost.
Timing depends on content volume, schema design, integrations, and whether the frontend is rebuilt alongside the CMS migration. Most projects land between 8 and 16 weeks.
We protect SEO by treating the migration as a controlled mapping exercise, not a content move. We carry over metadata, set up 301 redirects, preserve canonical URLs, and verify sitemap handling before anything ships. Then we roll out in stages, so search engines can recrawl the new structure without losing the signal the old site had built.
We extract content from Umbraco, transform it into the Sanity model, map media uploads, and validate redirects before cutover. That keeps the migration controlled and the URLs intact.
Yes — we can rebuild the frontend when needed, usually in Next.js, and align it with the new Sanity content model.
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