Real Thread Case Study

Client's challenges

01

Complex and rigid document structure in Prismic made content management inefficient

02

Limited editing experience — content editors couldn’t preview changes in real time

03

Dependence on developers for everyday content updates and redirect management

04

Difficulty maintaining consistency across pages and components

05

Lack of flexibility for scaling content and introducing new features

Projects in Numbers

1,478
Documents
111
Blocks
18
Datasources
2,3k+
Assets

Our Solutions

Migrated content and assets from Prismic to Storyblok with a streamlined, block-based structure

Introduced live preview editing so editors can instantly see and adjust changes

Added a Redirect Configuration tool, empowering editors to manage redirects directly

Built a custom Product Manager to simplify handling product-related content

Optimized content workflows, reducing reliance on developers for routine updates

Project Tech Stack

Storyblok logo icon with letter B in a speech bubble

Storyblok

Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Features

1 3

Live Preview Editing

Storyblok’s visual editor allows real-time content previews and in-context editing. Unlike Prismic, where changes were abstract and harder to validate, this drastically improves accuracy and shortens publishing cycles.

2 3

Redirect Configuration

Editors can now set up and manage redirects directly in the CMS, without developer involvement. This improved SEO management wasn’t possible in Prismic and represents a major improvement in content autonomy.

3 3

Product Manager

A custom feature built in Storyblok that simplifies the creation and maintenance of product-related content. Compared to Prismic’s rigid structure, it gives editors a flexible, intuitive interface to keep product data consistent and up to date.

What our client says

Dru Dalton
Dru Dalton

FocusReactive quickly understood our challenges and delivered a clear, effective solution on time. Their team was highly responsive and easy to work with, demonstrating strong technical expertise and the ability to translate our needs into actionable results. The collaboration gave us confidence in the long-term reliability and scalability of our website.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Sergey Labuts

Sergey Labuts

Technical Lead
Gleb Makhankov

Gleb Makhankov

Senior Engineer

Recent Projects

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Parking & Mobility
Technical Stack
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Firsty

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Technical stack
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Vercel
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Reverse Health

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Technical stack
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PostgreSQL
Scope of Work
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Your project, our CMS craft

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