Real Thread Case Study
Client's challenges
Complex and rigid document structure in Prismic made content management inefficient
Limited editing experience — content editors couldn’t preview changes in real time
Dependence on developers for everyday content updates and redirect management
Difficulty maintaining consistency across pages and components
Lack of flexibility for scaling content and introducing new features
Projects in Numbers
Our Solutions
Migrated content and assets from Prismic to Storyblok with a streamlined, block-based structure
Introduced live preview editing so editors can instantly see and adjust changes
Added a Redirect Configuration tool, empowering editors to manage redirects directly
Built a custom Product Manager to simplify handling product-related content
Optimized content workflows, reducing reliance on developers for routine updates
Project Tech Stack
Storyblok
Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
Why Us
Accurate Estimates
90% of our projects stay within the initial offer without major scope changes
Performance by Default
NextJS and SEO audits are included by default to ensure top performance from day one
Faster Delivery
Our internal CMS-kit accelerates Headless CMS development, saving both time and budget
Key Features
Live Preview Editing
Storyblok’s visual editor allows real-time content previews and in-context editing. Unlike Prismic, where changes were abstract and harder to validate, this drastically improves accuracy and shortens publishing cycles.

Redirect Configuration
Editors can now set up and manage redirects directly in the CMS, without developer involvement. This improved SEO management wasn’t possible in Prismic and represents a major improvement in content autonomy.

Product Manager
A custom feature built in Storyblok that simplifies the creation and maintenance of product-related content. Compared to Prismic’s rigid structure, it gives editors a flexible, intuitive interface to keep product data consistent and up to date.

What our client says

FocusReactive quickly understood our challenges and delivered a clear, effective solution on time. Their team was highly responsive and easy to work with, demonstrating strong technical expertise and the ability to translate our needs into actionable results. The collaboration gave us confidence in the long-term reliability and scalability of our website.
Team behind a project

Alex Hramovich

Sergey Labuts

Gleb Makhankov
What we write about Storyblok


Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS

Nextjs & Storyblok image optimization
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days
Then contact us by email [email protected]