MarketFinance Case Study
Client's challenge
The client operated a marketing website built on NextJS, featuring a substantial volume of content and numerous pages
Maintaining and expanding the site became increasingly complex due to content being tightly integrated into the application
The client sought a solution to migrate to a headless CMS to simplify content management and ease the burden on their marketing team
Key expectations included streamlining content handling, simplifying content updates, and ensuring the future scalability of the website
Projects in Numbers
Our Solutions
Migrated content to Contentful with expanded app capabilities
Overcame challenges, including content separation and complex designs
Three levels of content abstraction: basic components, custom blocks, and full-page content
Ongoing support and collaboration with designers and marketing team
Project Tech Stack
Contentful
Contentful served as the CMS for storing and managing website content, enabling content editors to update and publish content easily
Next.JS
We used NextJS to build the frontend of the website and customized an Express server for server-side rendering and routing
Pardot
Pardot was integrated to handle and manage forms on the website, ensuring seamless lead generation and data collection
Express
A minimal and flexible Node.js web application framework that provides a robust set of features for web and mobile applications
Styled components
Employed for styling components, allowing us to create and maintain CSS-in-JS styles for a consistent design across the site
Babel
A custom Babel configuration was implemented to fine-tune the JavaScript build process, optimizing the performance and compatibility of the website
How we work
Faster Delivery
Reusable, production-tested architecture
Our CMS-Kit with page builders, navigation, localization, content models, SEO configs — is refined across dozens of deployments. Your project starts where our last one finished.
Performance by Default
SEO and performance from day one
Every project includes a Next.js and SEO audit as standard — Core Web Vitals, structured data, rendering strategy, and GEO configuration so your content surfaces in both traditional and AI-powered search.
Accurate Estimates
Accurate estimates, predictable delivery
90% of our projects stay within initial scope. We invest the time upfront so the estimate reflects what we'll actually build.
Key Achievements
Prioritized user-friendly solutions for the non-technical marketing team
Balanced flexibility and design guidelines
Introduced abstractions like themes and component styles
The contract was extended three times, providing continuous support
Team behind a project
Oleg Proskurin
What we write about Contentful
Contentful vs Storyblok
Contentful to Payload CMS Migration
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days