Market finance Case study
CLIENT'S CHALLENGE
- The client operated a marketing website built on NextJS, featuring a substantial volume of content and numerous pages
- Maintaining and expanding the site became increasingly complex due to content being tightly integrated into the application
- The client sought a solution to migrate to a headless CMS to simplify content management and ease the burden on their marketing team
- Key expectations included streamlining content handling, simplifying content updates, and ensuring the future scalability of the website
Project in numbers
Monthly
Content
Unique Dynamic
Blog
OUR SOLUTION
- Migrated content to Contentful with expanded app capabilities
- Overcame challenges, including content separation and complex designs
- Three levels of content abstraction: basic components, custom blocks, and full-page content
- Ongoing support and collaboration with designers and marketing team
Project tech stack
Contentful
Next.JS
Pardot
Express
Styled components
Babel
KEY ACHIEVEMENTS
- Prioritized user-friendly solutions for the non-technical marketing team
- Balanced flexibility and design guidelines
- Introduced abstractions like themes and component styles
- The contract was extended three times, providing continuous support
Team Behind the project
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