The client operated a marketing website built on NextJS, featuring a substantial volume of content and numerous pages
02
Maintaining and expanding the site became increasingly complex due to content being tightly integrated into the application
03
The client sought a solution to migrate to a headless CMS to simplify content management and ease the burden on their marketing team
04
Key expectations included streamlining content handling, simplifying content updates, and ensuring the future scalability of the website
Projects in Numbers
35K+
Monthly visitors
60+
Content types
130+
Unique dynamic landing pages
450
Blog pages
Our Solutions
Migrated content to Contentful with expanded app capabilities
Overcame challenges, including content separation and complex designs
Three levels of content abstraction: basic components, custom blocks, and full-page content
Ongoing support and collaboration with designers and marketing team
Project Tech Stack
Contentful
Contentful served as the CMS for storing and managing website content, enabling content editors to update and publish content easily
Next.JS
We used NextJS to build the frontend of the website and customized an Express server for server-side rendering and routing
Pardot
Pardot was integrated to handle and manage forms on the website, ensuring seamless lead generation and data collection
Express
A minimal and flexible Node.js web application framework that provides a robust set of features for web and mobile applications
Styled components
Employed for styling components, allowing us to create and maintain CSS-in-JS styles for a consistent design across the site
Babel
A custom Babel configuration was implemented to fine-tune the JavaScript build process, optimizing the performance and compatibility of the website
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Achievements
01
Prioritized user-friendly solutions for the non-technical marketing team
02
Balanced flexibility and design guidelines
03
Introduced abstractions like themes and component styles
04
The contract was extended three times, providing continuous support
Comparison of Storyblok and Contentful — two popular headless CMS platforms — with a focus on UX, visual editing, developer flexibility, and marketing usability.
