Migrate from Sitecore to Sanity

verified October 2026

Stop waiting on developers for simple updates. Migrate from Sitecore to Sanity to empower your marketing team and accelerate your time-to-market.

Why Migrate from Sitecore?

# 1
Marketing teams wait days for updates that should take minutes
# 2
Content is scattered across templates, making consistency impossible
# 3
Global rollouts depend heavily on developers and long deployment cycles
# 4
Licensing, infrastructure, and DevOps costs continue to rise
# 5
Legacy workflows block experimentation and rapid testing

Tipico Sportsbook Sanity Platform

122
Sanity users
165K+
higher SEO visibility
75M
requests per month
98
document types

How We Help Migrate?

01

Discovery & Content Modeling

We analyze your Sitecore setup and map your content into flexible Sanity schemas aligned with business goals.

02

Studio Redesign

We build a tailored Sanity Studio with workflows, roles, and tools crafted for your marketing team.

03

Modern Frontend Build

We rebuild your frontend using optimized Next.js architecture for performance and SEO excellence.

04

Global Content Rollout

We structure localization, regional publishing rules, and multi-brand governance inside Sanity.

05

Training & Launch

We onboard your teams to Sanity’s collaborative workflow so they can ship content independently.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make your Information Architecture clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Scalable Next.js architecture derived from 7+ years of experience.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Feature Mapping

Monolithic DXP

Heavyweight, monolithic digital experience platform that requires complex infrastructure and long release cycles

Modern headless content platform

Provides a lightweight, headless architecture focused on structured content and faster time to market

Platform-dependent rendering

Ties content delivery closely to its rendering and hosting stack

Frontend freedom

Fully decouples content from presentation, allowing teams to build frontends with any modern framework and evolve them independently

Complex editorial workflows

Authoring experience can be powerful but complex and training-heavy

Real-time collaborative editing

Introduces real-time collaboration, live previews, and flexible workflows that scale better for distributed content teams

Closed enterprise ecosystem

Extending often requires platform-specific knowledge and proprietary tooling

Developer-centric extensibility

Enables customization through JavaScript-based schemas, custom inputs, and an extensible studio tailored to your development workflow

Web-centric DXP

Traditionally optimized for website and campaign-driven experiences

Omnichannel, API-first content delivery

APIs make it easy to reuse and distribute content across websites, apps, eCommerce platforms, and emerging digital channels

Our Clients Say

"Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth."

Michael Koenig
Founding Partner at Financial Team

"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."

Daniel Eordough
VP, Head of Product Management at Tipico

Recent migration projects

Tipico Marketing

View Live
Laptop showing Tipico sports betting website with red theme
Industry
iGaming
Technical stack
Sanity
Next.JS
Vercel
Scope of work
Website development

Caleffi

View Live
Laptop on bed showing Caleffi home textiles e-commerce website
Industry
Textile Manufacturing
Technical stack
Sanity
Shopify Hydrogen
Scope of work
Migration from Magento
Webshop development
Maintenance

TrafficGuard

View Live
Laptop on dark surface showing TrafficGuard digital ad fraud protection site
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of work
Website Migration
Maintenance

Financial Team

View Live
Black and white chess pieces arranged on a board mid-game
Industry
Finance
Technical stack
Sanity
Next.JS
Vercel
Scope of work
Website development

FAQs

Migration from Sitecore to Sanity

Sanity starts from $0 on Free and from $15 per seat/month on Growth, with Enterprise priced custom. Sitecore does not publish standard public pricing, but typical enterprise licensing often starts around $60,000–$100,000+ per year for XM Cloud and can rise much higher across broader Sitecore suites. That works out to roughly $5,000–$8,300+/month before implementation and support.

The software line is only part of the cost with Sitecore. Implementation, hosting, integration, and ongoing support are usually much higher than the licence alone.

Sitecore is built for large enterprise digital experience programmes. Sanity is usually far easier to budget and operate for teams that want modern structured content workflows without heavyweight enterprise overhead.

Sanity dramatically reduces the time needed to create, collaborate, and publish. Teams often cut campaign production time by more than half thanks to real-time editing and simpler workflows.

Very, compared to Sitecore’s licensing and infrastructure expenses, companies usually save 50–70% annually while gaining a more flexible content system.

No, we migrate all metadata, redirects, and canonical structures. Sanity’s headless setup usually improves Core Web Vitals and LCP metrics

Most organizations see ROI within the first quarter due to reduced development hours, faster launches, and lower operational costs.

Yes - but training is short. Most editors master modern CMS workflows in a few hours.

What we write about Sanity

Sanity CMS overview
Abstract white zigzag logo on dark background

Sanity CMS overview

Delve into how Sanity CMS transforms content collaboration and management across diverse digital landscapes.
Think headless CMS are not customizable? We disproved this using Sanity
Sanity Studio CMS interface showing document list and editor

Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
A Deep Dive into Sanity's Visual Editing and Presentation Tool
Sanity Create, Visual Editing, and Releases feature icons on dark background

A Deep Dive into Sanity's Visual Editing and Presentation Tool

Explore Sanity’s new Visual Editing and Presentation tool. See how these features make editing smoother, simplify content updates, and give developers and editors live previews right inside the CMS.

Need help with Migration?

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  • Intro call to sync
  • Proposal within 2-3 days
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