Difficult to customize content types and workflows
# 4
Hard to integrate with React, Next.js, or other modern stacks
# 5
Scaling WordPress often means adding servers, not efficiency
What Reverse Health Gained with Payload CMS
42%
faster content publishing
2×
faster page load time
75%
reduction in manual workflows
100%
content ownership and flexibility
Planning a move to Payload?
Turn your current URL into a detailed migration roadmap. Our free tool analyzes your tech stack and component inventory, while our tech leads manually calibrate the edge cases. You get a comprehensive PDF with realistic budgets, timelines, and technical requirements to plan your headless transition safely.
Maksim Hodasevich, Solution Architect, FocusReactive
Marketing loses control of the one thing it should own — finding the right approach that sells.
That's what happens when every A/B test needs a developer, an analytics export, and a meeting to reconcile the numbers. We built open-source A/B testing and analytics plugins directly into Payload so content teams can write a variant, split traffic, and read results — without leaving the CMS or filing a ticket.
WordPress to Sanity gives your team structured content, real-time collaboration, and a more flexible editing model.
Features
Structured Content Engine: Sanity keeps content as structured data, not HTML blocks. That makes it easier to use across websites, apps, and other channels.
Real-Time Collaboration: Multiple editors can work in the same document at once, just like Google Docs. WordPress doesn’t offer that natively.
Limitless Integrations: Replace brittle WordPress plugins with direct API connections to your CRM, PIM, and marketing tools.
Custom Studio: We shape the editing experience around Sanity schemas, so content-heavy teams can edit faster and collaborate with less friction.
We review your WordPress structure - posts, pages, taxonomies, and plugins and define what should be migrated or restructured
02
Schema & API Design
We model your WordPress content as Payload collections and blocks, creating a future-proof content architecture
03
Frontend Rebuild
We build or migrate your frontend using NextJS + Payload API, achieving top performance and total developer control
04
Auth & Permissions
We configure Payload’s built-in auth, roles, and access control to support editors, marketers, and admins
05
Launch & Enablement
We deploy your Payload instance, connect analytics and hosting, and train your team to manage content independently
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make your Information Architecture clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Scalable Next.js architecture derived from 7+ years of experience.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Feature Mapping
Theme-based CMS
Ties content closely to themes and templates
Code-first content platform
Separates content from presentation and defines everything in code, giving teams full control over structure and behavior
Plugin-heavy ecosystem
Often depends on multiple plugins for custom features, performance, and security
Built-in business logic
Lets teams implement hooks, access rules, and workflows directly in the CMS codebase - without relying on third-party plugins
UI-based configuration
Many changes happen through the admin UI and database
Versioned, testable setup
Сonfigured in TypeScript, making content models easy to version, review, and deploy across environments
Monolithic setup
Manages content, rendering, and delivery in one system
Pure headless delivery
Strictly headless, exposing content via REST and GraphQL APIs for modern frontends and digital products
Website CMS
Primarily designed for managing websites
Flexible content backend
Acts as a flexible backend that can support websites, apps, internal tools, and custom digital experiences from one system
Our Clients Say
We worked with FocusReactive to bring our website and blog into a single, modern setup that’s much easier for our team to manage. They rebuilt the pages based on our designs, migrated the blog to Payload CMS, and handled changes smoothly as the project evolved. Communication was quick and straightforward, and the end result is a flexible platform that will scale with us as our content and product grow.
Jonathan Bull
CEO at EmailOctopus
“FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.”
Gerben Dijkstra
Product Owner, glimble by Arriva
I found FocusReactive through ChatGPT and chose them because of their geographic proximity and the exact tech stack we needed.
The team took charge of the research, concepting, planning, and development of our entirely new platform. FocusReactive successfully delivered a fully functional headless website.
From a project management standpoint, FocusReactive has done an amazing job. Everything has been very well communicated via our virtual meetings, and the team has always met deadlines. What impressed me most is that FocusReactive has understood the needs of the project, been flexible, and has brought high-skilled developers. The main project is finished, but we will definitely continue development with them in the future.
Most migrations finish within 4–8 weeks, depending on content volume and integration needs. We start with a technical and content audit before estimating effort
Payload is self-hosted - you choose where your data lives. You can deploy it on Vercel, Render, AWS, or your private infrastructure
Payload’s editor is structured yet visual. Each page is built from reusable blocks, forms, and relationships. Your team edits content in a clean, intuitive interface designed to prevent layout breakage and plugin conflicts
Payload includes built-in authentication, permissions, and role-based access, making it ideal for teams managing complex sites
Yes, Payload’s architecture scales easily across multiple brands and regions, and its self-hosted model fits enterprise compliance needs (SOC2, GDPR, ISO)
Payload CMS is a top choice for developers building custom admin panels. With its code-first approach, built on NextJS, TypeScript, and React, it offers full control over both backend structure and frontend experience.
Engineering the ultimate NextJS CMS stack: a breakdown of production-ready architectures built for enterprise scalability, SEO performance, and validated by real-world high-traffic use cases.
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