Migrate from WordPress to Storyblok

verified November 2026

Move from WordPress to Storyblok with SEO-safe redirects, content migration, and a faster frontend.

Why Companies Are Leaving WordPress?

# 1
Plugin overload makes updates fragile and risky
# 2
Hard to collaborate between developers and marketers
# 3
No real visual editing - content feels disconnected
# 4
Limited scalability for multilingual or multi-brand sites
# 5
Maintenance and security eat up resources
# 6
You spend more on security patches than on building features
# 7
A fragile web of plugins where one bad update can crash your site

Visual Editing, Done Right

If you're coming from WordPress, you’re used to seeing your page while you edit it. Storyblok is the rare headless CMS that actually gets this right. We set up Storyblok’s Visual Editor so your marketing team can click, edit, and see changes in real-time on your live frontend. You keep the "what-you-see-is-what-you-get" confidence of WordPress, but gain the infinite power and speed of a modern decoupled architecture.

What Firsty Gained with Storyblok

60%
faster page publishing
3×
faster campaign launch
100%
content managed by marketing
0
developer time for daily updates
Migration to other CMSs

The right choice for teams that want to move off PHP and control their codebase, security, and hosting.

Features

  • Right-size content: Match your content model to the site.
  • Faster editing: Give editors a simpler workflow.
  • Lower upkeep: Cut plugin dependency and maintenance.
  • Built to scale: Support more brands and languages.

Learn More — WordPress to Payload CMS

We migrated WordPress content to Sanity.

Features

  • Structured Content Engine: Sanity keeps content as structured data, not HTML blocks. That makes it easier to use across websites, apps, and other channels.
  • Real-Time Collaboration: Multiple editors can work in the same document at once, just like Google Docs. WordPress doesn’t offer that natively.
  • Limitless Integrations: Replace brittle WordPress plugins with direct API connections to your CRM, PIM, and marketing tools.
  • Highly Custom Studio: We shape the editing interface around your workflows and business rules, instead of making your team adapt to WordPress.

Learn More — WordPress to Sanity

Migrate from WordPress to Contentful for cleaner structured content.

Features

  • Faster publishing: Move content into Contentful and give your team a cleaner editorial workflow.
  • Cleaner architecture: Decouple content from presentation and reduce WordPress plugin overhead.
  • Better long-term scale: Structure content once and reuse it across web, app, and other channels.
Learn More — WordPress to Contentful

Migration without the Risk

What we migrate

  • All posts, custom post types, and complex taxonomies.
  • Full media libraries and file assets.
  • WordPress menu structures and navigation logic.
  • SEO metadata, canonicals, and existing permalink structures.

What we protect

  • Your SEO Equity: We perform a 1:1 redirect mapping for every single URL. Your rankings don't just survive—they have the potential to thrive on a faster stack.
  • Your Editorial Velocity: We design Storyblok components that replicate (and improve) your current publishing experience, so your team hits the ground running.
  • Your budget: We provide detailed, upfront estimates. Our engineer-led process ensures there are no "surprise costs" during development.

Our Migration Approach

01

Discovery & Mapping

We review your WordPress content, templates, and structure to identify what should be migrated or rebuilt for a modular setup

02

Component Redesign

We transform WordPress page templates into Storyblok components that your editors can rearrange visually

03

NextJS Frontend Build

We rebuild your site using NextJS for top performance, SEO, and scalability - hosted on Vercel or your preferred platform

04

Localization Setup

We configure Storyblok’s localization features and workflows for multilingual publishing

05

Enablement & Launch

We train your team, finalize documentation, and make sure editors can create and manage content independently

Planning a move to Storyblok?

Stop guessing your migration costs. Get a free, engineer-reviewed analysis of your current site. We map your tech stack and component inventory to give you a realistic view of timelines, scope, and budgets—with zero guesswork.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make your Information Architecture clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Scalable Next.js architecture derived from 7+ years of experience.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Feature Mapping

Theme-based CMS

Content is tightly linked to themes and page templates

Component-driven content structure

Offers reusable content components, allowing teams to build more flexible layouts without rebuilding content for each design change

Plugin-dependent features

Often relies on multiple plugins for SEO, performance, and integrations - adding maintenance and security overhead

Clean, API-first architecture

Uses an API-first approach that integrates cleanly with modern tools and services

Backend preview limitations

Previews depend on themes and staging setups

Visual Editor with live preview

Visual Editor shows content changes in real time within the actual frontend, helping marketers edit with confidence

Monolithic setup

Manages content, rendering, and delivery in one system

Decoupled frontend freedom

Fully decouples content from presentation, enabling teams to use modern frameworks like Next.js, Nuxt, or Astro

Website-centric CMS

Primarily designed for managing websites

Omnichannel content platform

Allows the same content to be reused across websites, apps, eCommerce platforms, and other digital channels from one central hub

Our Clients Say

“We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.”

Igor Oudekerk
Product Owner, EasyPark

"FocusReactive migrated our website to a modern headless architecture with NextJS and Storyblok, integrated HubSpot and Google Analytics, and delivered a faster, scalable platform. Our content team now manages updates independently, while project management was smooth, timely, and highly responsive. We valued their ability to align technical expertise with our business goals, setting the project on the right track."

Bertrand Loubaton
Chief Commercial Officer, Ryte.ai

FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers.

Mike Addonizio
VP of Marketing at Betway

FocusReactive helped us design and build a modern, high-performing website that delivers strong UX and conversion capabilities while enabling full independence for our marketing team. The new platform is faster, scalable, and allows us to create and manage content without relying on developers. The team delivered on time with proactive communication, weekly updates, and continuous improvements. They were highly responsive, technically strong, and great to work with, making the entire collaboration smooth and effective.

Patricia Åkerman
Head of Marketing, xWeather

"FocusReactive's work boosted the website traffic, conversion rates, and audience engagement, meeting expectations. The team communicated effectively and utilized productivity tools to move the project forward seamlessly. Above all, we commended the team's flexibility and expertise."

Nick Walker
Chief Operating Officer at Blexr

Recent migration projects

EasyPark

View Live
Laptop on pink surface showing EasyPark website with colorful hero section
Industry
Parking & Mobility
Technical stack
Storyblok
Next.JS
Vercel
Scope of work
Design
Website Development
Maintenance

Reverse Health

View Live
Laptop showing fitness and weight loss website for women over 40
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of work
Website Development
Maintenance

Lucian Light

View Live
Lucian sign with arrow on illuminated wall in hotel interior
Industry
Wholesale Building Materials
Technical stack
Next.JS
Payload
Vercel
Scope of work
Migration to Payload CMS
Maintenance

QuantHealth

View Live
Laptop on reflective surface showing colorful website landing page
Industry
Biotechnology Research
Technical stack
DatoCMS
Next.JS
Vercel
Scope of work
Website Development
Maintenance

FAQs about Migration from WordPress to Storyblok

How long does migration take?

Typically 4–8 weeks, depending on your WordPress complexity, content volume, and localization needs. We start with a short audit to estimate scope

Will SEO or URLs change?

No, we preserve all redirects, metadata, and structure. Most clients see faster load times and better Core Web Vitals after migration.

Can Storyblok handle multiple brands or languages?

Yes, Storyblok was built for multi-brand, multi-language publishing, with advanced permissions and workflows

How does Storyblok differ from WordPress?

It’s a true headless CMS - content is separate from your frontend, giving developers freedom and marketers a visual editor that actually works

How much cheaper is it long term?

Expect around 60% lower total ownership cost - no plugin updates, fewer dependencies, and lighter infrastructure

What we write about Storyblok

Storyblok overview
Storyblok logo on blue gradient background

Storyblok overview

This article delves into the best use cases, major advantages, and the full spectrum of what Storyblok can offer to developers and content editors.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
Brevo vs Sanity logos comparison on split green and coral background

Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS

We compare Storyblok and Sanity on ease of use, content modeling, integration, scalability, localization, developer support, security, documentation, and pricing.
Nextjs & Storyblok image optimization
Performance dashboard showing PageSpeed grade A, YSlow grade A, 3s load time

Nextjs & Storyblok image optimization

This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.

Need help with Migration?

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  • Proposal within 2-3 days
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