We handle your entire WordPress to Contentful migration: transferring content, designing content models, updating your Next.js frontend, and launching with zero SEO surprises.
Business Impact
A WordPress to Contentful migration is usually a sign that content has outgrown the CMS. The site still works, but the operating model has started to break: too many plugins, too much maintenance, and content locked to a single channel.
Contentful changes that. You get structured content, clean governance, localization built into the model, and API-first delivery that can power web, mobile, and other channels from the same source.
That shift matters when editorial teams need more control without adding developer dependency.
As a technical-first Contentful agency, we design migrations that preserve content relationships, reduce risk, and give your team editorial independence from day one. Modern stack. Maintainable codebase. Better publishing model.
Why Migrate to Contentful?
# 1
Redesign your site, launch new apps, or push content to any channel without ever rebuilding your content backend.
# 2
Boost your Core Web Vitals and protect your site with a fast global CDN, robust APIs, and an inherently secure decoupled architecture.
# 3
Publish once and deliver your content seamlessly across websites, mobile apps, and any future digital channel from one centralized hub.
# 4
Ensure every component is on-brand and easy to manage with structured content models that give editors clarity and control.
# 5
Empower your team with a modern stack. Contentful pairs perfectly with frameworks like Next.js to improve performance and developer happiness.
Our Migration Expertise
Migrating from WordPress to Contentful is a technical rebuild, not a content import. The part that's easy to get wrong is the structure underneath the pages: content models, taxonomy, relationships, permissions, preview, localization, and the editorial workflow your team relies on every day. We map the source system properly, design Contentful models that can scale, and make sure the new setup reflects how your editors actually work.
We handle the risky parts of the move: field-by-field migration, taxonomy mapping, content validation, frontend integration in Next.js, preview setup, and the permissions model your team needs to ship safely. That keeps the cutover controlled, preserves SEO where it matters, and gives you a Contentful setup that's ready for production, not prototypes.
WordPress vs. Contentful: a Platform Comparison
The CMS and frontend are tightly coupled, limiting flexibility.
Content backend and design layers are fully separated, allowing it to be served to any channel.
Content is often stored in HTML blobs, making it difficult to reuse.
Content is modeled as clean data, ready for any application.
Performance, security, and features rely on third-party plugins.
Fast APIs and a global CDN ensure rapid content delivery.
Its popularity makes it a common target. Requires constant updates and maintenance.
Decoupling the CMS from the public-facing site significantly enhances security.
Built on a PHP-based stack with a theming system.
Allows the use of any tech stack; pairs perfectly with Next.js.
The right move for teams ready to move off WordPress and take full control of their codebase, security, and hosting.
Features
Modern TypeScript Stack: Move your team off legacy PHP and onto React and Next.js, so new features ship faster and the codebase is easier to maintain.
Zero Plugin Bloat: Get the core CMS capabilities you actually need — auth, media, localization, and more — without bolting on a stack of third-party plugins.
Complete Data Ownership: Host Payload CMS wherever your architecture requires, with full control over your data, security, and compliance requirements.
Next.js Native Performance: Build on a CMS that works naturally with Next.js, so Core Web Vitals and page speed are part of the architecture, not an afterthought.
The right upgrade for teams moving from WordPress to Storyblok — keeping the editing experience your marketers need, without the performance and security tradeoffs of a traditional CMS.
Features
Real-Time Visual Editor:Keep the familiar drag-and-drop editing experience with live preview, without the frontend overhead that comes with WordPress page builders.
Bulletproof Security:By separating the visual editor from the frontend, you remove the common theme-based security risks that come with WordPress.
Reusable Component Library:Create flexible pages with approved, on-brand blocks so your marketing team can move faster without breaking consistency.
Seamless Localization:Skip the plugin maze. Storyblok supports multi-language content and multi-market routing natively, with no extra layer to manage.
Built for teams moving from WordPress to Sanity when they need a cleaner editing experience, a more maintainable content model, and room to scale without the usual CMS friction.
Features
Structured content model: Keep content out of HTML blocks. Sanity stores it as structured data, ready to power websites, apps, and other channels without rework.
Real-time collaboration: Multiple editors can work in the same document at once, with changes reflected instantly for the whole team.
Cleaner integrations: Replace brittle WordPress plugins with direct API connections to your CRM, PIM, and marketing stack.
A studio built around your workflow: We shape the editing experience around your content model and business rules, instead of forcing your team to adapt to a generic CMS.
We map your entire WordPress setup (post types, taxonomies, plugins, ACF, media library) with your team. The output is a clear migration strategy with scope, timeline, risks, and a zero-downtime cutover plan.
02
Schema & Studio Design
We design a Contentful content architecture tailored to your business operations. We simplify complexity rather than just copying your WordPress model. The new schema and workflows are reviewed with your team before implementation.
03
Data Migration
We build automated scripts to transfer all content, media, and metadata while preserving integrity. This includes converting WYSIWYG HTML to Contentful's Rich Text and running data reconciliation checks at each stage.
04
Frontend & Integrations
We connect your Next.js frontend to Contentful, refactor data fetching, and configure caching (ISR/SSR) for maximum performance. Core Web Vitals are a standard on every project. All third-party integrations are re-mapped and verified.
05
Launch & Onboarding
Launch follows a strict checklist, ensuring URL parity, redirects, and Core Web Vitals for a seamless transition. Post-launch, we provide documentation and training to empower your team to own the new system.
“We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price. FocusReactive’s work has doubled SEO traffic in the first week and has received positive feedback from stakeholders. A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.”
Igor Oudekerk
Product Owner, EasyPark
We worked with FocusReactive to bring our website and blog into a single, modern setup that’s much easier for our team to manage. They rebuilt the pages based on our designs, migrated the blog to Payload CMS, and handled changes smoothly as the project evolved. Communication was quick and straightforward, and the end result is a flexible platform that will scale with us as our content and product grow.
Jonathan Bull
CEO at EmailOctopus
Wordpress to Contentful Migration FAQ
Wordpress to Contentful Migration FAQ
The timeline depends on the shape of the migration. A straightforward WordPress to Contentful move can be completed in 4 to 12 weeks, but that range changes quickly once you account for content volume, custom post types, integrations, and whether the frontend is being rebuilt at the same time.
We start with discovery to map the current site, content model, and dependencies. From there, we handle modeling in Contentful, migrate the content, run QA across templates and data integrity, and finish with launch. If the frontend is being rebuilt, that work sits alongside the migration and extends the schedule.
The part that's easy to get wrong is assuming all migrations have the same shape. They don't.
It depends on what the team needs the CMS to do. WordPress and Contentful solve different problems well, and the tradeoff is usually clearer once you look at how the content will be used.
For teams moving fast: WordPress is familiar, quick to stand up, and well understood by editors and marketers. If the goal is to get a site live quickly with a standard publishing workflow, it is hard to beat for speed to first draft. The tradeoff is that as the site grows, page builders, plugins, and theme-level logic can make the system harder to govern and harder to keep consistent.
For structured, long-lived content models: Contentful is the stronger fit when content needs to be reusable across pages, locales, and channels. Its field-based model works well when you want editorial control without tying content to a single page template. That matters for localization, multi-channel delivery, and governance, especially when multiple teams need to publish without stepping on each other.
Integrations are usually the best place to simplify a WordPress to Contentful migration. The goal is not to recreate every plugin, but to preserve the APIs and business logic that still matter, then remove anything that no longer earns its place. We map webhooks, external services, analytics, search, and commerce carefully so the new stack stays lean without breaking the systems your team still depends on.
Yes — SEO can be preserved through a WordPress to Contentful migration when the move is handled deliberately. Redirects need to map old URLs to the right new pages, metadata must be carried across cleanly, structured data should be rebuilt where it matters, internal links need to be updated, and crawl behavior has to be checked before and after the switch. When those pieces are managed properly, rankings can hold steady through the migration.
Comparison of Storyblok and Contentful — two popular headless CMS platforms — with a focus on UX, visual editing, developer flexibility, and marketing usability.
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