Reverse Health Case Study

Client's challenge

01

Needed to migrate their tour content into a CMS for easier, independent content management by the team

02

Wanted a flexible setup that allows non-technical users to create and update content without developer involvement

03

Required the ability to run A/B tests on quiz content to optimize user engagement and conversion

04

Sought a scalable and maintainable solution that would support future growth and content experimentation

Projects in Numbers

23
Collections created
7
User roles
9
Languages supported

Our Solutions

Customized Payload CMS with a self-hosted PostgreSQL setup and tailored content model for quizzes

Integrated the CMS with the frontend via a custom API for better performance

Built a granular role-based access system and a controlled publishing workflow

Implemented live previews for all content types directly in the admin panel

Enabled A/B testing logic inside the CMS for easy content variation setup

Designed a custom admin navigation bar for faster access to key documents

Project Tech Stack

Payload CMS

Payload CMS

Modern self-hosted headless CMS built with TypeScript and Node.js, offering full control over data structure, API, and business logic.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

PostgreSQL

PostgreSQL

Powerful open-source relational database system known for its reliability, flexibility, and advanced features. It's widely used to store and manage structured data for web, mobile, and analytics applications.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 3

Advanced CMS Navigation & Roles

Custom navigation bar and granular role-based permissions provide enterprise-level content access management, making the CMS intuitive for content managers.

2 3

Live Preview in Payload CMS Admin

The team can instantly preview how content will look on the site, reducing iteration cycles and ensuring quality output across 9 language versions.

3 3

Interactive Quiz Experience

Letting users select multiple health goals in a visually rich format, this quiz is backed by a CMS content model that makes A/B testing and content updates seamless.

What our client says

Daniel Albert
Daniel Albert

We hired FocusReactive to help us choose and implement the right headless CMS for creating dynamic tours, and they delivered exactly what we needed. Their expertise laid a solid foundation, and now our internal team can confidently continue the work. Communication was smooth, and the collaboration felt like a true extension of our team.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive

Recent Projects

Firsty

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Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

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EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

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TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

What we write about Payload

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Your project, our CMS craft

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  • Proposal within 2-3 days