Reverse Health Case study
CLIENT'S CHALLENGES
- Needed to migrate their tour content into a CMS for easier, independent content management by the team
- Wanted a flexible setup that allows non-technical users to create and update content without developer involvement
- Required the ability to run A/B tests on quiz content to optimize user engagement and conversion
- Sought a scalable and maintainable solution that would support future growth and content experimentation
Project in numbers
Collections
User
languages
OUR SOLUTIONS
- Customized Payload CMS with a self-hosted PostgreSQL setup and tailored content model for quizzes
- Integrated the CMS with the frontend via a custom API for better performance
- Built a granular role-based access system and a controlled publishing workflow
- Implemented live previews for all content types directly in the admin panel
- Enabled A/B testing logic inside the CMS for easy content variation setup
- Designed a custom admin navigation bar for faster access to key documents
Project Tech Stack
Payload CMS
Next.JS
PostgreSQL
Advanced CMS Navigation & Roles
Custom navigation bar and granular role-based permissions provide enterprise-level content access management, making the CMS intuitive for content managers.
Live Preview in Payload CMS Admin
The team can instantly preview how content will look on the site, reducing iteration cycles and ensuring quality output across 9 language versions.
Interactive Quiz Experience
Letting users select multiple health goals in a visually rich format, this quiz is backed by a CMS content model that makes A/B testing and content updates seamless.
KEY ACHIEVEMENTS
- Delivered a tailored content model for an enterprise app in a short timeframe
- Customized the Payload CMS admin interface to match specific client workflows
- Implemented built-in A/B testing directly into the CMS structure
- Successfully handed over the project to the client’s internal engineering team
What our client says
We hired FocusReactive to help us choose and implement the right headless CMS for creating dynamic tours, and they delivered exactly what we needed. Their expertise laid a solid foundation, and now our internal team can confidently continue the work. Communication was smooth, and the collaboration felt like a true extension of our team.
Daniel Albert
Director of Engineering, Reverse Tech
Team behind the project
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