Betway Case study
CLIENT'S CHALLENGE
- The websites were outdated and suffered from slow load times, impacting user experience
- Content management was cumbersome, slowing down their ability to make timely updates
- The design was outdated and not aligned with modern iGaming standards
- The current infrastructure couldn’t scale to support their growing needs across multiple domains
- They lacked the flexibility to execute fast and effective omnichannel marketing strategies.
Project in numbers
2 websites Managed Under
cache
Weeks
Client says
"FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner."
Mike Addonizio
VP of Marketing at Betway
OUR SOLUTION
- Built a scalable marketing platform using Storyblok and Next.js
- Combined two iGaming projects into one system
- Simplified management with reusable components across both projects
- Launched second project in just two weeks
- Enabled flexibility for creating custom landing pages, ideal for fast-paced campaigns
Project tech stack
Storyblok
Next.JS
Vercel
FEATURES AND FUNCTIONALITY
Component-Based Architecture
Storyblok’s live preview allows marketing teams to create, manage, and customize pages in real-time across multiple channels
Fast Content Delivery
Updates in Storyblok are live within seconds, making content management efficient for fast-paced campaigns
Scheduled Content Publishing
Time-sensitive iGaming promotions can be scheduled and approved ahead of time
Global and Local Content Configurations
Shared elements like banners can be updated globally but customized locally
KEY ACHIEVEMENTS
- Built a flexible, scalable marketing platform managing two iGaming projects from a single system
- Improved content delivery speed and reduced campaign execution time, making it a top platform for iGaming marketing
- Launched the second iGaming platform in just two weeks using reusable components
- Integrated advanced SEO solutions to boost visibility in search rankings
- Delivered a powerful analytics platform with custom event tracking and deep user behavior insights.
Team behind the project
FAQ about the project
It is a solution designed to help teams manage and publish content across various marketing channels. In this project, we used Storyblok CMS as the headless CMS, allowing the marketing team to efficiently manage content for two distinct iGaming projects within a single platform
Next.js is ideal for marketing platforms because it offers advanced caching, server-side rendering, and high performance, all essential for delivering fast and reliable user experiences. For this iGaming project, Next.js ensured that 90% of users received pages in under 100 milliseconds, enhancing user retention
A cross-channel marketing platform allows businesses to manage and execute campaigns across multiple channels (such as web, email, and SMS) from one central system. In contrast, single-channel solutions focus on only one outlet. Our platform supports multiple channels, making it easier for the iGaming client to manage marketing campaigns across various touchpoints
A headless CMS, such as Storyblok, allows for greater flexibility and scalability compared to traditional CMS platforms. It separates content management from the frontend, enabling marketers to update content across multiple platforms and channels without developer assistance. This approach is especially useful in a fast-paced iGaming environment, where quick updates are essential
Our platform integrates SEO marketing platform software directly into the CMS, making sure that all content is optimized for search engines. We applied Tech SEO best practices, including meta tags, structured data, and optimized page speed, helping the iGaming project improve its search engine rankings from the start
As a marketing analytics platform, our solution tracks custom events and key metrics such as user behavior, campaign performance, and conversions. The platform provides insights without requiring developer intervention, making it easier for the marketing team to assess and adjust campaigns in real-time
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