The websites were outdated and suffered from slow load times, impacting user experience
02
Content management was cumbersome, slowing down their ability to make timely updates
03
The design was outdated and not aligned with modern iGaming standards
04
The current infrastructure couldn’t scale to support their growing needs across multiple domains
05
They lacked the flexibility to execute fast and effective omnichannel marketing strategies
Projects in Numbers
1
marketing platform managing 2 websites
90%
cache hit rate
2
weeks for second project launch
Our Solutions
Built a scalable marketing platform using Storyblok and Next.js
Combined two iGaming projects into one system
Simplified management with reusable components across both projects
Launched second project in just two weeks
Enabled flexibility for creating custom landing pages, ideal for fast-paced campaigns
Project Tech Stack
Storyblok
Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
TypeScript
A strongly typed programming language that builds on JavaScript, giving you better tooling at any scale.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
How we work
Governed and Scalable, by Design
We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.
Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.
Performance & AI SEO by Default
Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.
Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.
Predictable & Efficient Delivery
90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.
Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.
Key Features
1
4
Component-Based Architecture
Storyblok’s live preview allows marketing teams to create, manage, and customize pages in real-time across multiple channels
2
4
Fast Content Delivery
Updates in Storyblok are live within seconds, making content management efficient for fast-paced campaigns
3
4
Scheduled Content Publishing
Time-sensitive iGaming promotions can be scheduled and approved ahead of time
4
4
Global and Local Content Configurations
Shared elements like banners can be updated globally but customized locally
FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
We compare Storyblok and Sanity on ease of use, content modeling, integration, scalability, localization, developer support, security, documentation, and pricing.
This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.
