Betway Case Study

Client's challenge

01

The websites were outdated and suffered from slow load times, impacting user experience

02

Content management was cumbersome, slowing down their ability to make timely updates

03

The design was outdated and not aligned with modern iGaming standards

04

The current infrastructure couldn’t scale to support their growing needs across multiple domains

05

They lacked the flexibility to execute fast and effective omnichannel marketing strategies

Projects in Numbers

1
marketing platform managing 2 websites
90%
cache hit rate
2
weeks for second project launch

Our Solutions

Built a scalable marketing platform using Storyblok and Next.js

Combined two iGaming projects into one system

Simplified management with reusable components across both projects

Launched second project in just two weeks

Enabled flexibility for creating custom landing pages, ideal for fast-paced campaigns

Project Tech Stack

Storyblok

Storyblok

Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

TypeScript

TypeScript

A strongly typed programming language that builds on JavaScript, giving you better tooling at any scale.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 4

Component-Based Architecture

Storyblok’s live preview allows marketing teams to create, manage, and customize pages in real-time across multiple channels

2 4

Fast Content Delivery

Updates in Storyblok are live within seconds, making content management efficient for fast-paced campaigns

3 4

Scheduled Content Publishing

Time-sensitive iGaming promotions can be scheduled and approved ahead of time

4 4

Global and Local Content Configurations

Shared elements like banners can be updated globally but customized locally

What our client says

Mike Addonizio
Mike Addonizio

FocusReactive has been an exceptional partner, delivering all our requirements ahead of schedule. Their team feels like an extension of ours, understanding our strategy and anticipating our needs. They helped us build two modern, SEO-friendly marketing websites that our marketing team can easily manage without relying on developers. The team is incredibly talented, responsive, and always takes pride in their work. Thanks to FocusReactive, we've been able to scale our marketing efforts more effectively. We couldn’t have asked for a better partner.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Maksim Hodasevich

Maksim Hodasevich

TechLead

Recent Projects

Firsty

View Live
Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

View Live
EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

View Live
TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Reverse Health
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Storyblok

Storyblok overview
Storyblok overview

Storyblok overview

This article delves into the best use cases, major advantages, and the full spectrum of what Storyblok can offer to developers and content editors.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
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Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS

We compare Storyblok and Sanity on ease of use, content modeling, integration, scalability, localization, developer support, security, documentation, and pricing.
Nextjs & Storyblok image optimization
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Nextjs & Storyblok image optimization

This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.

Your project, our CMS craft

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Don't want to fill out the form?
Then contact us by email [email protected]