Casino reviews Case Study

Client's challenge

01

Needed a high-performing website optimized for both SEO and user experience

02

Desired a flexible CMS that allows for easy content updates without extensive technical intervention

03

Required a platform that seamlessly integrates with a headless CMS for dynamic content management

04

The urgency to scale their online presence rapidly in the competitive Casino industry

05

Needed seamless localization to cater to different audiences

Projects in Numbers

+95%
conversion rate
4
months site launch
78
content types built
59
content editors in Storyblok

Our Solutions

Facilitated the launch of new pages into production without developer assistance

Empowered users to fully manage content and dynamically create landing pages with custom blocks

Expanded accessibility by establishing new locales, catering to diverse regions and languages

Supported simultaneous work for 59 users, enhancing team collaboration and productivity

Implemented a system where the chief editor approves pages before publication, ensuring content quality

Struck a balance between a user-friendly editing environment and high-performance metrics for a seamless UX

Project Tech Stack

Storyblok logo icon with letter B in a speech bubble

Storyblok

Headless CMS with a visual editor, giving developers flexibility and content teams an easy way to edit and preview pages.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

TypeScript logo with white TS letters on blue rounded square

TypeScript

A strongly typed programming language that builds on JavaScript, giving you better tooling at any scale.

Amazon smile arrow logo in orange on white background

AWS

A cloud computing platform that provides on-demand services like computing power, storage, databases, and analytics.

Cloudflare logo with orange cloud icon on white background

Cloudflare

A cloud platform that improves the security and performance of websites and applications using tools like CDN, DDoS protection, and DNS services.

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make you CMS clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Key Features

1 5

Main page preview opened in Storyblok for editing

You can select a component and open it in editor at right hand side

2 5

Page with casino cards opened in Storyblok for editing

CE don’t need to populate each casino card as they came from client's backend. In CMS they only need to specify other page blocks and general parameters of cards list they want to show on a page

3 5

Dimensions plugin to manage regions

Here is the screenshot where you can see the amount of supported regions

4 5

Green page speed metrics

Our attention to detail and commitment to excellence enabled us to achieve stellar Google Page Speed metrics

5 5

Mobile optimization

We tailored and optimized every aspect of the project for mobile devices, guaranteeing seamless navigation and top-tier performance across all screen sizes

What our client says

Nick Walker
Nick Walker

FocusReactive's work boosted the website traffic, conversion rates, and audience engagement, meeting expectations. The team communicated effectively and utilized productivity tools to move the project forward seamlessly. Above all, we commended the team's flexibility and expertise.

Team behind a project

Oleg Proskurin

Oleg Proskurin

TechLead at FocusReactive
Sergey Labuts

Sergey Labuts

Technical Lead
Maksim Hodasevich

Maksim Hodasevich

Solution Architect, Tech Lead
Artur Nikitsin

Artur Nikitsin

Senior Engineer

Recent Projects

Firsty

View Live
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

View Live
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

View Live
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Storyblok

Storyblok overview
Storyblok logo on blue gradient background

Storyblok overview

This article delves into the best use cases, major advantages, and the full spectrum of what Storyblok can offer to developers and content editors.
Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS
Brevo vs Sanity logos comparison on split green and coral background

Storyblok vs. Sanity - A Comparison of Two Leading Headless CMS

We compare Storyblok and Sanity on ease of use, content modeling, integration, scalability, localization, developer support, security, documentation, and pricing.
Nextjs & Storyblok image optimization
Performance dashboard showing PageSpeed grade A, YSlow grade A, 3s load time

Nextjs & Storyblok image optimization

This article highlights how optimized images enhance user experience and improve SEO rankings by tackling challenges such as slow loading times, high bandwidth usage, and the significance of faster websites in search engine results.

Your project, our CMS craft

  • Respond within a day
  • Intro call to sync
  • Proposal within 2-3 days
Top Sanity Developers 2024, 2026
Top Medusa Developers
Top NextJS Developers 2023, 2025, 2026
#1 in Top Sanity Developers in UK 2026