Migrate from Webflow to Sanity

verified October 2026

We help ambitious teams seamlessly migrate from Webflow to Sanity for ultimate performance, advanced SEO control, and complete editorial freedom.

Migration Without the Guesswork

Webflow works well until the page building model starts carrying more of the business logic than the content model. Once teams need reusable sections, governed workflows, and content that can be shared across markets, the limitations show up fast. That’s when moving to Sanity makes sense.

Sanity separates content from presentation, which gives you a cleaner path for scale, performance, and frontend flexibility. Localization becomes easier to manage, integrations are less brittle, and your marketing team keeps the speed they need without locking the product into a fixed visual system.

Why Migrate from Webflow?

# 1
Scalability limits with large or multi-language sites
# 2
Content edits require developer involvement
# 3
Difficult CRM and automation integrations
# 4
Slower performance and weaker SEO control
# 5
Locked content in a closed platform

What Financial Team Gained with Migration to Sanity

70+
Pages migrated
100%
Content managed
0
Dev dependency
Green
Google PageSpeed scores

Planning a move to Sanity?

Submit your URL, and we’ll run an automated inventory of your current CMS, templates, and integrations. Combined with a manual engineer review, you’ll receive a detailed phase-by-phase migration plan and cost range to help you make an informed decision.

How We Help Migrate?

01

Comprehensive Content Migration

We export all your existing pages, SEO metadata, media, and structured content, then rebuild it within Sanity for long-term scalability

02

Preserved SEO & Site Structure

All URLs, meta tags, and redirects are replicated to maintain your search rankings

03

Modern Frontend Rebuild

Typically implemented in Next.js, enabling blazing-fast performance and flexible content delivery

04

Custom Logic & Integrations

CRM, analytics, and automation tools configured to match your internal workflows

05

Tailored Timeline & Budget

Each migration is unique - we define the scope and deliverables together

How we work

Governed and Scalable, by Design

We design content models, editorial workflows, and governance into the architecture from day one to make your Information Architecture clean and usable as your team, markets, and channels grow.

Editorial UX boosts your marketing team's speed and freedom. They can build pages, launch campaigns, and manage content without needing developer help.

Performance & AI SEO by Default

Each project includes a complete SEO + LLM optimization. Performance baseline as standard: Core Web Vitals, structured data, rendering strategy, and AI SEO setup.

Scalable Next.js architecture derived from 7+ years of experience.

Already live? Our Next.js SEO audit gives you an actionable, dev-ready assessment of where you stand.

Predictable & Efficient Delivery

90% of our projects fit the initial budget. That comes from the time we invest upfront — understanding exactly what we're building before a single line of code is written.

Our CMS Kit has page builders, navigation, localization, content models, and SEO settings. It boosts every engagement. Plus, it won’t limit your choices. It's a smart starter refined across dozens of production deployments, not a constraint.

Feature Mapping

Design-led page building

Optimized for designing and publishing individual pages

Structured content modeling

Shifts the focus to structured, schema-based content, making it easier to manage complex content types and scale beyond static pages

Content bound to layouts

Content often lives inside specific page layouts and components

Content independent of presentation

Decouples content from design, allowing the same content to be reused across different frontends and channels

Visual editing

Offers strong visual editing for designers

Collaborative content workflows

Adds real-time collaboration, live previews, and flexible editorial workflows, supporting larger content and marketing teams

Limited backend flexibility

CMS customization is limited to platform capabilities

Highly customizable content studio

Allows teams to tailor the content studio with custom schemas, inputs, and validations that match real business needs

Website-only publishing

Primarily used to launch websites

Omnichannel content delivery

API-first architecture enables content to power websites, apps, eCommerce platforms, and future digital experiences from one centralized system

Our Clients Say

"Our main goal was to get a new website that met SEC compliance requirements while also being well set up for SEO. The FocusReactive team handled both the design and development using Sanity CMS and Vercel, and delivered a fully working site ready for launch. The process was smooth, and we now have a clean, reliable website that gives us a strong foundation for future growth."

Michael Koenig
Founding Partner at Financial Team

"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."

Daniel Eordough
VP, Head of Product Management at Tipico

Recent migration projects

Financial Team

View Live
Black and white chess pieces arranged on a board mid-game
Industry
Finance
Technical stack
Sanity
Next.JS
Vercel
Scope of work
Website development

TrafficGuard

View Live
Laptop on dark surface showing TrafficGuard digital ad fraud protection site
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of work
Website Migration
Maintenance

Tipico Marketing

View Live
Laptop showing Tipico sports betting website with red theme
Industry
iGaming
Technical stack
Sanity
Next.JS
Vercel
Scope of work
Website development

Caleffi

View Live
Laptop on bed showing Caleffi home textiles e-commerce website
Industry
Textile Manufacturing
Technical stack
Sanity
Shopify Hydrogen
Scope of work
Migration from Magento
Webshop development
Maintenance

FAQs

Migration from Webflow to Sanity

Sanity starts from $0 on Free and from $15 per seat/month on Growth, with Enterprise custom pricing. Webflow starts from $0 on Starter, with typical monthly platform costs from about $15/month on Basic and around $25/month for content-rich setups, while workspace or team costs can rise much higher. Webflow is often the cheaper option for straightforward marketing sites, while Sanity usually becomes the better long-term fit when brands need structured content, multi-language governance, and more integration flexibility.

Most migrations take 4–8 weeks, depending on your site’s size, number of languages, and integrations

No, we migrate all pages, URLs, metadata, and redirects, so your rankings and organic traffic remain stable

Yes. Sanity gives editors full control to create and manage pages without developer support, including localization and SEO fields

Absolutely. Sanity’s schema-based structure supports multi-brand and multi-region setups, ideal for scaling content teams

We typically review your current site structure, unique components, and integrations, then provide a migration plan with timeline and cost range

What we write about Sanity

Sanity CMS overview
Abstract white zigzag logo on dark background

Sanity CMS overview

Delve into how Sanity CMS transforms content collaboration and management across diverse digital landscapes.
Think headless CMS are not customizable? We disproved this using Sanity
Sanity Studio CMS interface showing document list and editor

Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
A Deep Dive into Sanity's Visual Editing and Presentation Tool
Sanity Create, Visual Editing, and Releases feature icons on dark background

A Deep Dive into Sanity's Visual Editing and Presentation Tool

Explore Sanity’s new Visual Editing and Presentation tool. See how these features make editing smoother, simplify content updates, and give developers and editors live previews right inside the CMS.

Need help with Migration?

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  • Intro call to sync
  • Proposal within 2-3 days
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