Tipico Sportsbook Case study
CLIENT'S CHALLENGES
- Managing content uniquely for each US state with a shared common document pool
- Developing a multi-stage publishing flow beyond the standard model.
- Ensuring state and environment-specific content fetching for frontend teams.
- Facilitating efficient document handling across multiple datasets.
- Tailoring specific frontend features like custom game tile grids.
- Implementing an audit log for regulatory compliance and operational transparency.
Project in numbers
Sanity
Monthly
Document
Managed
OUR SOLUTIONS
- We provided a tailored Sanity CMS solution, emphasizing flexibility and scalability.
- Our sophisticated label system was designed for managing content specific to each US state.
- We extended the publishing flow to include five unique stages.
- Custom tokens were developed for efficient content consumption across states and environments.
- A focus on security and efficiency ensured the smooth handling of complex content relationships.
Project Tech stack
Sanity
GROQ
GraphQL
Labels system
Implemented a flexible label system allowing editors in each US state to manage their documents, with a shared 'White Label' for common documents accessible across states.
Environments
Enhanced the publishing flow with five stages—Production, Regulator, Staging, Integration, and Draft—to cater to diverse client requirements.
Migration Tool
Developed a custom plugin for document processing in Sanity Studio, enabling seamless migration and management of documents across datasets.
List Layouts
Crafted various list layouts to manage documents efficiently, including singletons and sorting/grouping features for improved navigation and organization.
Audit Log Plugin
Implemented an audit log plugin to log all CMS operations, supporting transparency and compliance for management and regulators.
Custom Grid Input
Designed a custom input for game tiles, enabling flexible organization on websites and mobile apps, with specific layout requirements.
Client says
"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."
DANIEL EORDOUGH
VP, HEAD OF PRODUCT MANAGEMENT AT TIPICO
KEY ACHIEVEMENTS
- We developed an innovative CMS solution that streamlined content management for diverse needs.
- Our approach was marked by scalability and flexibility, adapting to evolving requirements and large content volumes.
- The implementation of a custom label system and Sanity publishing flow represented innovative solutions to complex challenges.
- We maintained high performance and security in a demanding enterprise environment.
- Our work set new standards in CMS flexibility and efficiency, cementing our leadership in the headless CMS landscape.
Team Behind the Project
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