Tipico Marketing Case Study
Client's challenge
The absence of a dedicated marketing tool tailored to their unique needs
An existing infrastructure that required simplification and optimization
The necessity to reuse code from other applications to enhance efficiency
The demand for a comprehensive custom tracking system integrated with their in-house systems
Projects in Numbers
Our Solutions
Adopted Sanity CMS for flexible content management
Used Next.js for SEO optimization and swift page transitions
Implemented custom localization with Cloudflare Workers
Prioritized optimal Core Web Vitals for user experience
Hosted on Vercel for rapid performance and reliability
Created 50+ content blocks for dynamic site structure
Integrated location-based pricing for international visitors
Project Tech Stack
Sanity
A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.
Next.JS
React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.
Vercel
A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.
How we work
Fast Delivery
Reusable, production-tested architecture
Our CMS-Kit comes pre-built with page builders, navigation, localization, content models, and SEO configs — refined across dozens of live Next.js development projects. As a Next.js development agency, we don't charge you to figure things out. Every Next.js development service we deliver starts from where our last project finished, not from scratch.
Performance by Default
SEO and performance from day one
Every project we ship as a Next.js development company includes a full Next.js and SEO audit as standard — Core Web Vitals, structured data, rendering strategy, and GEO configuration. Our next js development services are built so your content gets found in traditional search and AI-powered results, from day one.
Accurate Estimates
Accurate estimates, predictable delivery
90% of our projects land within initial budget. What makes us a reliable Next.js development company is the time we invest upfront — understanding exactly what we're building before a single line of code is written. The estimate you get is the number you can plan around. No surprises. No scope creep.
Key Features
Sanity scale
We've efficiently managed 633.4k CDN requests, handled a massive 19.5 TB of assets, and organized data across 9 distinct datasets. With 316.9k API requests and a whopping 37.5 TB bandwidth, we've smoothly sustained the consistent flow of 162.5k documents
Structured project
We've structured the project in Sanity for our client, ensuring a seamless and intuitive workflow
Instant page preview creation
Tipico marketers can now instantly generate page previews within Sanity CMS
Mobile optimization
We've meticulously refined and optimized the project to ensure a smooth and responsive user experience on mobile devices.
What our client says
We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process.
Team behind a project
Alex Hramovich
Anton Meleshkin
What we write about Sanity
Think headless CMS are not customizable? We disproved this using Sanity
Sanity vs Storyblok
Your project, our CMS craft
- Respond within a day
- Intro call to sync
- Proposal within 2-3 days