Tipico Marketing Case study

Website
Technical stack
Sanity
Next.JS
Vercel
Scope of work
Website development
Industry
iGaming

CLIENT'S CHALLENGE

  • The absence of a dedicated marketing tool tailored to their unique needs
  • An existing infrastructure that required simplification and optimization
  • The necessity to reuse code from other applications to enhance efficiency
  • The demand for a comprehensive custom tracking system integrated with their in-house systems

Project numbers

Unified

1
Domain

Content

10k+
Pages

PageSpeed

100
Performance

minutes

2
build time

Client says

"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."

Daniel Eordough

VP, HEAD OF PRODUCT MANAGEMENT AT TIPICO

OUR SOLUTIONS

  • Adopted Sanity CMS for flexible content management
  • Used Next.js for SEO optimization and swift page transitions
  • Implemented custom localization with Cloudflare Workers
  • Prioritized optimal Core Web Vitals for user experience
  • Hosted on Vercel for rapid performance and reliability
  • Created 50+ content blocks for dynamic site structure
  • Integrated location-based pricing for international visitors

Project tech stack

Sanity

We provided a modular content structure with 50+ blocks, enabling easy page creation and edits without developer assistance.

Next.JS

Using Next.js, we developed a high-performance, server-side rendered website, optimized for SEO and ensured fast page transitions, while leveraging its API routes for backend functionality.

Vercel

Ensured fast, reliable hosting with optimized performance and seamless deployment for the website.

Sanity scale

We've efficiently managed 633.4k CDN requests, handled a massive 19.5 TB of assets, and organized data across 9 distinct datasets.

With 316.9k API requests and a whopping 37.5 TB bandwidth, we've smoothly sustained the consistent flow of 162.5k documents

Structured project

We've structured the project in Sanity for our client, ensuring a seamless and intuitive workflow

Instant page preview creation

Tipico marketers can now instantly generate page previews within Sanity CMS

Instant page preview creation

Mobile optimization

We've meticulously refined and optimized the project to ensure a smooth and responsive user experience on mobile devices

Mobile optimization

KEY ACHIEVEMENTS

  • Developed a themeable site managed at the CMS level
  • Ensured 100% uptime, even during peak traffic times
  • Integrated the website with other client products, leveraging existing assets and capabilities
  • Reduced build time drastically to just 2 minutes.
  • Incorporated tools to offer industry-leading page speeds
  • Assisted in technical SEO to ensure optimal visibility
  • Achieved numerous custom integrations with external services, automating content generation based on provided data

Team behind the project

Alex Hramovich
Alex Hramovich
Technical Lead
Anton Meleshkin
Anton Meleshkin
Senior Engineer

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