Tipico Marketing Case Study

Client's challenge

01

The absence of a dedicated marketing tool tailored to their unique needs

02

An existing infrastructure that required simplification and optimization

03

The necessity to reuse code from other applications to enhance efficiency

04

The demand for a comprehensive custom tracking system integrated with their in-house systems

Projects in Numbers

1
Domain Unified
10k+
Content Pages
100
PageSpeed Performance
2
Minutes Build Time

Our Solutions

Adopted Sanity CMS for flexible content management

Used Next.js for SEO optimization and swift page transitions

Implemented custom localization with Cloudflare Workers

Prioritized optimal Core Web Vitals for user experience

Hosted on Vercel for rapid performance and reliability

Created 50+ content blocks for dynamic site structure

Integrated location-based pricing for international visitors

Project Tech Stack

Sanity

Sanity

A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.

Next.JS

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

Why Us

Accurate Estimates

90% of our projects stay within the initial offer without major scope changes

Performance by Default

NextJS and SEO audits are included by default to ensure top performance from day one

Faster Delivery

Our internal CMS-kit accelerates Headless CMS development, saving both time and budget

Key Features

1 4

Sanity scale

We've efficiently managed 633.4k CDN requests, handled a massive 19.5 TB of assets, and organized data across 9 distinct datasets. With 316.9k API requests and a whopping 37.5 TB bandwidth, we've smoothly sustained the consistent flow of 162.5k documents

2 4

Structured project

We've structured the project in Sanity for our client, ensuring a seamless and intuitive workflow

3 4

Instant page preview creation

Tipico marketers can now instantly generate page previews within Sanity CMS

4 4

Mobile optimization

We've meticulously refined and optimized the project to ensure a smooth and responsive user experience on mobile devices.

What our client says

Daniel Eordough
Daniel Eordough

We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Anton Meleshkin

Anton Meleshkin

Senior Engineer

Recent Projects

Firsty

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Firsty
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

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EasyPark
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

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TrafficGuard
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Reverse Health
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Sanity

Sanity vs Contentful
Sanity vs Contentful

Sanity vs Contentful

Discover the ultimate Headless CMS showdown between Contentful and Sanity, comparing features, usability, performance, integrations, and pricing to help you make an informed decision for your web development projects. June 23, 2023 Aleksei Zhilyuk
Think headless CMS are not customizable? We disproved this using Sanity
Think headless CMS are not customizable? We disproved this using Sanity

Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
Sanity vs Storyblok
Sanity vs Storyblok

Sanity vs Storyblok

As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.

Your project, our CMS craft

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  • Proposal within 2-3 days
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Don't want to fill out the form?
Then contact us by email [email protected]