Tipico Marketing Case Study

Client's challenge

01

The absence of a dedicated marketing tool tailored to their unique needs

02

An existing infrastructure that required simplification and optimization

03

The necessity to reuse code from other applications to enhance efficiency

04

The demand for a comprehensive custom tracking system integrated with their in-house systems

Projects in Numbers

1
Domain Unified
10k+
Content Pages
100
PageSpeed Performance
2
Minutes Build Time

Our Solutions

Adopted Sanity CMS for flexible content management

Used Next.js for SEO optimization and swift page transitions

Implemented custom localization with Cloudflare Workers

Prioritized optimal Core Web Vitals for user experience

Hosted on Vercel for rapid performance and reliability

Created 50+ content blocks for dynamic site structure

Integrated location-based pricing for international visitors

Project Tech Stack

Sanity CMS logo

Sanity

A real-time, API-first headless CMS known for its powerful content modeling, live collaboration, and developer-friendly customization.

Next.js logo

Next.JS

React framework for building fast, SEO-friendly web applications with server-side rendering and static site generation.

Vercel platform logo

Vercel

A cloud platform for hosting and deploying frontend applications, built to work seamlessly with Next.js and modern frameworks.

How we work

Fast Delivery

Reusable, production-tested architecture

Our CMS-Kit comes pre-built with page builders, navigation, localization, content models, and SEO configs — refined across dozens of live Next.js development projects. As a Next.js development agency, we don't charge you to figure things out. Every Next.js development service we deliver starts from where our last project finished, not from scratch.

Performance by Default

SEO and performance from day one

Every project we ship as a Next.js development company includes a full Next.js and SEO audit as standard — Core Web Vitals, structured data, rendering strategy, and GEO configuration. Our next js development services are built so your content gets found in traditional search and AI-powered results, from day one.

Accurate Estimates

Accurate estimates, predictable delivery

90% of our projects land within initial budget. What makes us a reliable Next.js development company is the time we invest upfront — understanding exactly what we're building before a single line of code is written. The estimate you get is the number you can plan around. No surprises. No scope creep.

Key Features

1 4

Sanity scale

We've efficiently managed 633.4k CDN requests, handled a massive 19.5 TB of assets, and organized data across 9 distinct datasets. With 316.9k API requests and a whopping 37.5 TB bandwidth, we've smoothly sustained the consistent flow of 162.5k documents

2 4

Structured project

We've structured the project in Sanity for our client, ensuring a seamless and intuitive workflow

3 4

Instant page preview creation

Tipico marketers can now instantly generate page previews within Sanity CMS

4 4

Mobile optimization

We've meticulously refined and optimized the project to ensure a smooth and responsive user experience on mobile devices.

What our client says

Daniel Eordough
Daniel Eordough

We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process.

Team behind a project

Alex Hramovich

Alex Hramovich

VP of Engineering
Anton Meleshkin

Anton Meleshkin

Tech Lead

Recent Projects

Firsty

View Live
Industry
Telecommunications
Technical stack
Storyblok
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

EasyPark

View Live
Industry
Parking & Mobility
Technical Stack
Storyblok
Next.JS
Vercel
Scope of Work
Design
Website Development
Maintenance

TrafficGuard

View Live
Industry
Advertising Technology
Technical stack
Sanity
NextJS
Vercel
Scope of Work
Website Migration
Maintenance

Reverse Health

View Live
Industry
Health & Wellness
Technical stack
Payload CMS
NextJS
PostgreSQL
Scope of Work
Website Development
Maintenance

What we write about Sanity

Sanity vs Contentful
Sanity vs Contentful logos comparison on light pink background

Sanity vs Contentful

Discover the ultimate Headless CMS showdown between Contentful and Sanity, comparing features, usability, performance, integrations, and pricing to help you make an informed decision for your web development projects. June 23, 2023 Aleksei Zhilyuk
Think headless CMS are not customizable? We disproved this using Sanity
Sanity Studio CMS interface showing document list and editor

Think headless CMS are not customizable? We disproved this using Sanity

Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
Sanity vs Storyblok
Sanity vs Braze logos comparison on dark grid background

Sanity vs Storyblok

As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.

Your project, our CMS craft

  • Respond within a day
  • Intro call to sync
  • Proposal within 2-3 days