Tipico Marketing Case study
CLIENT'S CHALLENGE
- The absence of a dedicated marketing tool tailored to their unique needs
- An existing infrastructure that required simplification and optimization
- The necessity to reuse code from other applications to enhance efficiency
- The demand for a comprehensive custom tracking system integrated with their in-house systems
Project numbers
Unified
Content
PageSpeed
minutes
Client says
"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."
Daniel Eordough
VP, HEAD OF PRODUCT MANAGEMENT AT TIPICO
OUR SOLUTIONS
- Adopted Sanity CMS for flexible content management
- Used Next.js for SEO optimization and swift page transitions
- Implemented custom localization with Cloudflare Workers
- Prioritized optimal Core Web Vitals for user experience
- Hosted on Vercel for rapid performance and reliability
- Created 50+ content blocks for dynamic site structure
- Integrated location-based pricing for international visitors
Project tech stack
Sanity
Next.JS
Vercel
Sanity scale
We've efficiently managed 633.4k CDN requests, handled a massive 19.5 TB of assets, and organized data across 9 distinct datasets.
With 316.9k API requests and a whopping 37.5 TB bandwidth, we've smoothly sustained the consistent flow of 162.5k documents
Structured project
We've structured the project in Sanity for our client, ensuring a seamless and intuitive workflow
Instant page preview creation
Tipico marketers can now instantly generate page previews within Sanity CMS
Mobile optimization
We've meticulously refined and optimized the project to ensure a smooth and responsive user experience on mobile devices
KEY ACHIEVEMENTS
- Developed a themeable site managed at the CMS level
- Ensured 100% uptime, even during peak traffic times
- Integrated the website with other client products, leveraging existing assets and capabilities
- Reduced build time drastically to just 2 minutes.
- Incorporated tools to offer industry-leading page speeds
- Assisted in technical SEO to ensure optimal visibility
- Achieved numerous custom integrations with external services, automating content generation based on provided data
Team behind the project
Sanity articles:
-
Sanity vs Contentful
Discover the ultimate Headless CMS showdown between Contentful and Sanity, comparing features, usability, performance, integrations, and pricing to help you make an informed decision for your web development projects. June 23, 2023 Aleksei Zhilyuk
-
Think headless CMS are not customizable? We disproved this using Sanity
Sanity encourage to customize almost everything. Any Sanity module can be rewritten. This makes it possible to have your own combination of standard and custom components in your application.
-
Sanity vs Storyblok
As official integration partners with both Storyblok and Sanity, FocusReactive provides expert insights to help you make an informed decision.