Composable Commerce Agency

Official partners

Commerce Layer

Partner with Our Composable Commerce Agency

We specialize in Composable Commerce and partner with leading eCommerce platforms and CMS solutions such as Shopify Plus, Commerce Layer, Crystallize, Sanity, Storyblok, Directus, and many more.

Our expertise as a Composable Commerce agency allows us to create highly customized, scalable, and flexible eCommerce solutions tailored to your unique business needs.

If you are planning to migrate to composable commerce, contact us to make a transition as efficient as possible, using the best tools and practices in the industry.

Future-proof eCommerce solutions at optimzal budget

Budget Project complexity
High-end budget (200k$ - ) Enterprise
  • For multinational eCommerce giants.
  • Headless architecture for large inventories/traffic.
  • Custom solutions for multi-channel integration.
Expensive (100k$ - 300k$) Boutique
Rotate Agency
Jung von Matt
Shopify plus
Shopify Hydrogen
  • Budget: 100-300k+
  • Design-focused, visually optimized
  • Branding & presentation priority
  • Mostly custom-built from scratch
Entry (1$ - 20k$) site builders
  • Suited for startups entering the
    Headless eCommerce space.
  • Uses pre-configured Headless solutions.
  • Quick deployment with foundational
    eCommerce capabilities.
Optimal (40k$ - 150k$) Advanced
Focus Reactive
Shopify plus
Shopify Hydrogen
  • Budget Range: 40-150k
  • Focus: Performance, UX, 20-80 rule
  • Lean Branding, Custom Scalability
  • Advanced Tech with Pre-built Modules
  • Expert Tech Stack Integration

The NotSoApe projects in numbers



Web vitals


Web vitals

Best practices

Technologies we use

Shopify Hydrogen

Hydrogen is a front-end Remix-based framework used for building Shopify custom storefronts. It includes the structure, components, and tooling you need to get started so you can spend your time styling and designing features that make your brand unique.


A headless CMS designed for e-commerce and content-driven applications. It provides developers with APIs and tools to manage product data, content, and digital experiences, enabling the creation of highly customizable and scalable online stores and websites.


A popular e-commerce platform that enables businesses to set up and manage online stores.

Commerce Layer

A headless e-commerce platform designed for developers to build highly customizable and scalable online shopping experiences


A headless e-commerce platform designed to provide developers with the tools and APIs needed to build and customize online shopping experiences


Flexible and powerful CMS that empowers teams to create, manage, and deliver content seamlessly, making it a top choice for modern content-driven applications


A headless CMS designed for developers to manage structured content, offering APIs and a visual editor for delivering content to websites and applications in a flexible and programmatic manner.


React framework that enables server-side rendering, routing, and other advanced features for building fast and scalable web applications.


A cloud platform that specializes in deploying and hosting web applications, making it easy to build, deploy, and scale your projects with speed and efficiency.



We have developed a fully functional storefront for their US market website, integrating with Stripe and their fulfillment services, centralizing product catalog and order statuses within the Crystallize platform.

The eCommerce store is highly optimized using the latest Next.js features and is hosted on Vercel.


On the EasyPark project, we consolidated 20+ domains into a single platform, introduced a comprehensive CMS handling 6,998 stories, 1,131 assets, and 125 blocks with 24 users.

We also optimized the site for global use, supporting 35 languages across 14 countries, and achieved top 1-5 search rankings in all active regions.


With the help of Sanity and Next.js, we crafted a dynamic website with 50+ modular content blocks, hosted on Vercel for optimal performance.

We ensured tailored user experiences with custom localization, catering to an international audience.


Composable commerce is an approach that builds eCommerce platforms using modular, interchangeable components, allowing businesses to choose the best tools for each function.

It is important because it provides flexibility and scalability, allowing businesses to quickly adapt to changing market conditions and integrate the latest technologies, ensuring they remain competitive and innovative.

By decoupling different parts of an eCommerce platform into standalone modules, composable commerce lets businesses mix and match the best services for each functionality. This modular setup makes that updates or changes to one component don't disrupt the entire system.

While headless commerce separates the front-end from the back-end to allow different presentation layers, composable commerce takes it a step further by modularizing every aspect of the platform. This provides even greater flexibility and customization options.

Opting for composable commerce over traditional solutions allows businesses to avoid vendor lock-in, achieve cost efficiency, and rapidly scale or innovate by integrating new, best-of-breed components without overhauling the entire system.


Thomas Petersson

Product Manager, BigRiver

"We had the opportunity to work with FocusReactive in a headless ecommerce project that involved using Crystallize, Nextjs, Vercel, and Shipmonk to create a full-features headless storefront with a super fast loading speed and exceptional user experience. We truly enjoyed working with the FocusReactive team: they had excellent communication and organization, and the end product was above our expectations. We are looking forward to engaging the team again in the future!"

Holly Davis

Delivery Director, Deeson

"We’ve been really impressed with FocusReactive’s technical leadership, not only are extremely technically competent in the field of JS and react but they quickly seek to understand the problems our clients are trying to solve and champion the user throughout. They also seamlessly fit into with our cross-disciplinary teams, are client-facing, reliable, transparent and I can trust them to get the job done".

Project Types

Let’s build something great

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