Sanity CMS Statistics in 2026: The Ultimate Report on AI, Market Share, and ROI

Sanity started as a Norwegian agency’s internal tool and became one of the most-funded, most-reviewed headless CMS platforms on the market. By 2026, it sells itself as a “Content Operating System”: a structured Content Lake, a customizable React-based Studio, and a layer of AI agents that read and write content on top of it.

This report pulls together Sanity’s funding history, vendor-reported customer figures, npm and GitHub adoption signals, G2 review data, published customer case studies, AI-agent usage data, and third-party technology-tracking data to map exactly where Sanity stands in 2026. (Note: Vendor-reported numbers are labeled as such — treat them as directional rather than independent).

Using these statistics? If you cite this data in your own article or report, please credit this research and add a backlink to our site.

Top Sanity Statistics for 2026 #

• Funding & Revenue: Sanity raised an $85 million Series C in May 2025 led by Bullhound Capital. Its lead investor reported the company passed $40 million in ARR in 2024.
• Users: Sanity’s homepage now claims 1M+ users and 6,000+ teams, up from roughly 10,000 people who had tried the product at its 2019 seed round (1, 17).
• NPM Growth: The core sanity npm package was downloaded 4.1 million times in the 30 days to October 3, 2026 — nearly 4x the 1.03 million of the same window a year earlier (26). Over the full 12 months to September 2026, it passed 27.9 million npm downloads, up 224% year-over-year (27).
• Reviews: Sanity holds a 4.7/5.0 rating on G2 across 926 reviews — more reviews than Contentful (398), Storyblok (596), and Strapi (206) combined (22, 48, 49, 50).
• ROI: A Sanity-commissioned Forrester Total Economic Impact study found 272% ROI over three years, $1.3 million NPV, and payback in under six months (19).
• AI Agent Boom: Monthly AI-agent tool calls on Sanity’s MCP server grew from 7,400 in September 2025 to 521,000 in April 2026 — roughly 70x in eight months (59, 60).
• AI Clients: Claude Code accounts for 47.7% of the users calling Sanity’s MCP server, followed by Cursor at 18.4% and Claude.ai at 11.0% (60).
• Cost Savings: loveholidays cut translation costs by 97% (from £200–300K a year to about £10K) and now runs AI-generated content for 50,000+ hotels on Sanity (69).
• The Market Paradox: Despite the momentum, Sanity powers less than 0.1% of all websites whose CMS W3Techs can identify (45).

Sanity Company, Funding & Revenue Statistics #

Sanity has raised at least $135.7 million across five disclosed rounds. After the Series C, the company stated it was “fully capitalized” with no plans to raise again (9, 10).

Table 1: Sanity’s Disclosed Funding Rounds (1, 3, 6)

sanity-funding-rounds

• Total Funding Discrepancies: Estimates disagree. Clay counts $135.7M; Heavybit lists $173M; and CB Insights lists $180.49M across seven rounds and 27 investors (10, 11, 12).
• Series C Backers: The round drew Heavybit, Threshold Ventures, ICONIQ Growth, Shopify, Blue Cloud Ventures, and Monochrome Ventures alongside the lead, marking one of the larger Nordic rounds of 2025 (13).
• Revenue (ARR): ARR passed $40 million in 2024 (per lead investor). Latka’s outside estimate is lower: $27 million in 2024, up from $22.9 million in 2023 (15). At the 2021 Series B, Sanity said it had tripled its customer base, doubled its team, and doubled annual revenue in a single year (5, 100).
• Company Size & History: Founded by Magnus Hillestad, Even Westvang, Øyvind Rostad, and Simen Svale Skogsrud (launched Nov 2017; dual HQ in Oslo/SF). The team grew from 36 people in Oct 2020 to an estimated 218 in 2024, and now lists in the 201–500 employee band (1, 15, 101).
• The Shopify Connection: Shopify’s 2022 investment was its only investment in a content platform. In 2023, Sanity became the first CMS named a Shopify Certified Plus Partner (6, 24).

Customer & Market Adoption Statistics #

Sanity’s user base has grown roughly 100x since 2019, but by raw site count, it is still a niche player concentrated in tech, e-commerce, and media brands.

Table 2: Vendor-Reported User & Customer Milestones

vendor-reported-user

Vendor-Reported User & Customer Milestones (1, 17)

• Growth Pace: Active users doubled between Oct 2020 and June 2021 (15,000 to 30,000) .
• Enterprise Logos: Customers include Figma, Anthropic, Shopify, Linear, SKIMS, Expedia Group, Riot Games, AT&T, PUMA, Spotify, Nordstrom, Unity, and MoMA (17, 21). Nordstrom, Expedia, and Elastic were added in 2024.
• Market Share: W3Techs reports Sanity is used by <0.1% of all identifiable websites (45). wmtips ranks Sanity 14th among tracked CMS platforms with 0.2% market share (40.6% in US, 12% in Norway, 6.9% in UK) (46).
• The Next.js Synergy: IntelBee detects 21,346 websites running Sanity, and 52.88% of them are hosted on Vercel (47).
• Ratings: 4.7/5.0 on G2 (926 reviews); 4.5/5.0 on Gartner Peer Insights (271 ratings; 92% are 4-5 stars) (22, 54). Sanity ranks #1 of 85 CMS platforms on G2 (Winter 2026 Leader) (23). Capterra shows 4.7/5.0 (3 reviews) and TrustRadius 8.9/10 (9 reviews) (52, 53).

Developer Ecosystem Statistics #

Sanity’s npm footprint roughly quadrupled in a year — the fastest growth of any major headless CMS SDK except Payload.

• groq: 8.76 million monthly downloads (+387% YoY) (30).
• @portabletext/react: 6.93 million monthly downloads (+357% YoY) (31).
• @sanity/image-url: 5.96 million monthly downloads (32).
• @sanity/vision: 2.87 million monthly downloads (92).
• sanity-plugin-media: 795,211 monthly downloads (+192% YoY) (102).
• For comparison: @directus/sdk saw 602,883 and @datocms/cma-client-node saw 500,728 monthly downloads (37, 38).
• Note: npm registry lists sanity at version 6.17.0 as of Oct 2026 (103).

Table 3: GitHub Adoption Signals (October 2026) (39-44)

(Note: Sanity’s stars trail open-source rivals because its backend Content Lake is a hosted service; only the Studio/SDKs are open source (39, 75).

• Community: Sanity Exchange lists 325 tools (282 community-built), 112 templates, 349 guides, and 629 showcase projects. Next.js is the most common tag (458 contributions) (55). Sanity closed its 35,000+ member Slack in Aug 2025; its new Discord has 5,071 members (Oct 2026) (56, 57). Netlify’s Jamstack Survey named Sanity a challenger “battling it out for second place” behind WordPress (58).

Platform, Performance & Security Statistics #

Sanity’s Content Lake is a hosted, EU-based backend (Belgium, 3 data centers) with a global CDN (75). It holds SOC 2 Type 2 and GDPR compliance (Google Cloud provides ISO 27001/27017/27018) (75). Disaster recovery target is 12–24 hours, with 10% SLA fee credits for breaches (73, 75). Status page tracks 23 components (76).

Table 4: Content Lake Limits (Oct 2026) (73, 74, 75)

• Scale Examples: Mastra reports a single Sanity account holding 10M+ documents (63). Tecovas handled a peak of 35,700 sessions/hr and updated 10,000 SKUs in 30 seconds (84). XXL auto-scales in 10s and deploys multiple times a day (90).

Sanity AI & Content Agent Statistics #

Based on vendor logging of 1.46 million calls from 12,300 users across 12,500 organizations (59, 60):

• The Usage Funnel: Adoption drops sharply. 9,472 users reached the inventory phase; 5,210 experimented; 2,080 built workflows; but only 758 (8%) sustained them (60).
• Concentration: The top 1% of users generate 31.7% of all AI activity; top 8% generate 68.1%. Median user made 19 tool calls, 99th percentile 1,658, maximum single user 70,550 (60).
• Session Types: 42% of agent sessions are quick lookups (<2 mins); only 8% are heavy migration batches (>45 mins) (60).
• Demographics: NA is 47%, EU 37%, APAC 11%. Translations span 38 languages (EN 18%, DE 12%, FR 12%, ES 11%) (60). 11 of 12 interviewed enterprise teams had no formal AI policy (60).
• Product Rollout: AI Assist launched June 2023 (67). Content Agent GA Jan 13, 2026 (62). MCP server GA Dec 2025 (40+ tools, now 60+) (64, 65). “AI OS” launched Mar 4, 2026 (18, 61).
• Real-World AI Speed: Home Instead updated 1,100+ location pages in one conversation (previously 2 days) (62). Complex saved 80 editorial hours/month on 1,000 posts with 60 lines of code (70, 77).
• Payload vs Sanity Pilot: FocusReactive tested 31 tasks. Payload won 20, Sanity 11 (median 2:29 vs 3:02). Sanity won bulk appending (10:53 vs 18:00). Model costs favored Payload (12.50)overSanity(86.40 in credits) (71).

ROI & Customer Case Study Statistics #

Forrester’s TEI study found a 272% ROI over three years ($1.3M NPV, <6mo payback) for a composite $300M e-com company. It modeled $1.7M in benefits vs $469K costs: $793K user productivity (50% improvement), $716K reduced downtime (75% reduction), $239K retiring legacy tools, and 50% faster dev time (19, 20). (For context: Contentstack scored 295% and Storyblok 582% in their respective TEI studies) (2, 7).

Table 5: Published Customer Outcomes

• Amplitude: 18x more SEO content, 76% faster site, 19% more traffic. CMS usage grew from 3 to 70 users (78).
• loveholidays: 97% lower translation costs. Market launches 98% faster (6 months -> 2-3 days). 800 Dutch landing pages in 20-30 mins (69).
• Tecovas: 5x faster dev, launches 144x faster (days -> 20 mins) (84).
• Nour Hammour: Conv. rate +97%, Revenue +214%, AOV $1,400 (88).
• Lady Gaga: Release cycles 300% faster, homepage updates 3+ days -> <30 mins (90% by content team) (85).
• Morning Brew: 13 brands, 2B+ emails/year run by 6 developers. Features ship 3x faster (80).
• Tata Digital: 20,000 docs migrated from AEM in 17 hours; platform rebuilt in 4 months; 11M app DLs in 2 months (87).
• PUMA: 50,000+ reusable pieces, 12,000 categories synced hourly, 500+ landing pages (81).
• Braze: 98% shorter translation cycles; AEO automated in 30 lines (86).
• AETHER: Revenue +11% YoY; product pages took weeks -> 1 day (82).
• MR MARVIS: Average order value +9.7% (79).
• DataStax: Release cycles ~70% faster (7-10 days -> 72 hours) (89).
• ung.no: Answer time 40% faster (260 editors, 700k pages) (93).
• RiksTV: Deployment frequency +300%, implemented in 2 months (94).
• Eurostar: Dev tasks from 2-3 weeks to 2-3 days (91).
• Cloudflare / ahm / Mejuri: Cloudflare live in <2 weeks (97). ahm in <5 weeks (98). Mejuri rebuilt commerce stack in 6 months (83).
• FocusReactive Builds: Tipico scores 100 PageSpeed, builds in 2 mins, serves 10k+ pages from 162.5k docs (95). Financial Team moved 70+ pages with zero dev dependency (96).

Sanity Pricing Statistics #

Table 6: Sanity Pricing Tiers (Oct 2026) (72)

(Growth Extras: 250k API + 1M CDN reqs, 100 GB bandwidth, 100 GB assets, 2 public datasets).

• Overages (Growth): $1 per 25,000 API requests, $1 per 250,000 CDN requests, $0.30 per GB bandwidth, $0.05 per extra AI credit (72). An extra dataset costs $999 (72).
• (Note: Sanity docs list 50k document limit on Growth; pricing page lists 25k) (72, 74).

Sanity vs. Competitors: Statistics #

Sanity leads closest SaaS rivals on reviews and npm growth, but trails Contentful on revenue and open-source tools on GitHub stars.

Table 7: Sanity vs. Leading Headless CMS (Oct 2026) (7, 8, 14, 22, 28, 33-36, 42, 43, 48-51, 104)

• @sanity/client now out-downloads the Contentful SDK by 2.7x (a year earlier, Contentful led 4.21M vs 3.62M) (28, 33).
• Salesforce agreed to acquire Contentful in June 2026, leaving Sanity, Storyblok, and Contentstack as the main independent API-first vendors (4).
• Sanity claims a G2 Quality of Support score of 8.9 vs Magnolia’s 7.1 (99).
• Payload’s npm growth (+444% vs Sanity’s +296% core package) makes it the main open-source challenger in the Next.js segment (26, 34).

Final Thoughts & How to Act on This Data #

Sanity is still small by raw site count (<0.1% of the web), but every other metric points up: npm installs up 4x, $40M+ ARR, an $85M Series C, and AI-agent usage growing 70x in eight months.

However, the AI numbers carry a massive caveat: Only 8% of teams sustain AI automation. Sanity’s own report attributes 64% of automation failures to poor schema (60). You cannot automate a messy architecture.

If you are evaluating Sanity, FocusReactive, an official Sanity partner, can scope your architecture on an intro call within a day. Our CMS Kit gets a governed, multi-locale information architecture running on Sanity before most teams finish their RFP, and 90% of our replatforming projects land within the original budget (105). We deliver solutions, not service hours.

Full List of References & Sources #

1. Sanity, “Sanity raises $2.4M seed funding” — https://sanity.io/blog/seed-funding-announcement
2. Storyblok / Forrester Consulting, “Total Economic Impact™ Study of Storyblok” — https://www.storyblok.com/mp/storyblok-tei-study
3. TechCrunch, “Sanity, a platform to build and manage content flows on sites, raises $9.3M” (2020) — https://techcrunch.com/2020/10/14/sanity-a-platform-to-build-and-manage-content-flows-on-sites-raises-9-3m-from-ev-williams-threshold-and-more
4. Salesforce, “Salesforce Signs Definitive Agreement to Acquire Contentful” — https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-contentful/
5. Tech Startups, “Norwegian tech startup Sanity raises $39 million” — https://techstartups.com/2021/06/24/norwegian-tech-startup-sanity-raises-39-million-grow-unified-content-platform-building-data-driven-content-solutions/
6. Business Wire, “Sanity receives strategic investment from Shopify” (2022) — https://www.businesswire.com/news/home/20220628005411/en
7. Contentstack, “Contentstack demonstrated 295% ROI in Forrester study” — https://www.contentstack.com/blog/all-about-headless/contentstack-demonstrated-295-percent-roi-in-forrester-study
8. Latka, “Storyblok Revenue 2024: $80M ARR” — https://getlatka.com/companies/storyblok
9. CMSWire, “Sanity raises $85 million” — https://www.cmswire.com/the-wire/sanity-raises-85-million-for-alternative-to-the-cms/
10. Clay, “How Much Did Sanity Raise? Funding & Key Investors” — https://clay.com/dossier/sanity-funding
11. CB Insights, “Sanity financials” — https://www.cbinsights.com/company/sanity/financials
12. Heavybit, “Portfolio spotlight: Sanity” — https://www.heavybit.com/portfolio/spotlights/sanity
13. Torstensson, “Norwegian-U.S. startup Sanity raises $85 million Series C” — https://torstensson.com/2025/05/08/norwegian-u-s-startup-sanity-raises-85-million-series-c/
14. Sacra, “Contentful revenue, funding & growth rate” — https://sacra.com/c/contentful/
15. Latka, “Sanity revenue, employees and customers” — https://getlatka.com/companies/sanity
16. Built In, “Sanity stability and growth” — https://builtin.com/company/sanityio/faq/stability-growth
17. Sanity, “The Content Operating System for the AI era” (homepage) — https://www.sanity.io/
18. PR Newswire, “Sanity Launches The AI Content Operating System for the AI Era” — https://www.prnewswire.com/news-releases/sanity-launches-the-ai-content-operating-system-for-the-ai-era-302704294.html
19. Forrester Consulting, “The Total Economic Impact™ of Sanity” — https://tei.forrester.com/go/Sanity/Sanity?lang=en-us
20. Sanity, “Forrester Total Economic Impact study” — https://www.sanity.io/forrester-total-economic-impact-study
21. Sanity, “Sanity for Enterprise” — https://www.sanity.io/enterprise
22. G2, “Sanity Reviews 2026” — https://www.g2.com/products/sanity/reviews
23. Sanity, “Sanity vs. Drupal” — https://www.sanity.io/sanity-vs-drupal
24. Sanity, “Sanity is the first CMS to become a Shopify Certified Plus Partner” — https://sanity.io/blog/sanity-first-cms-shopify-certified-plus-partner
25. Sanity, “Welcoming the Begin team to Sanity” — https://www.sanity.io/blog/welcoming-the-begin-team-to-sanity
26. npm Registry API, downloads for sanity (last month) — https://api.npmjs.org/downloads/point/last-month/sanity
27. npm Registry API, downloads for sanity (Oct 2025–Sep 2026) — https://api.npmjs.org/downloads/point/2025-10-01:2026-09-30/sanity
28. npm Registry API, downloads for @sanity/client — https://api.npmjs.org/downloads/point/last-month/@sanity/client
29. npm Registry API, downloads for next-sanity — https://api.npmjs.org/downloads/point/last-month/next-sanity
30. npm Registry API, downloads for groq — https://api.npmjs.org/downloads/point/last-month/groq
31. npm Registry API, downloads for @portabletext/react — https://api.npmjs.org/downloads/point/last-month/@portabletext/react
32. npm Registry API, downloads for @sanity/image-url — https://api.npmjs.org/downloads/point/last-month/@sanity/image-url
33. npm Registry API, downloads for contentful — https://api.npmjs.org/downloads/point/last-month/contentful
34. npm Registry API, downloads for payload — https://api.npmjs.org/downloads/point/last-month/payload
35. npm Registry API, downloads for storyblok-js-client — https://api.npmjs.org/downloads/point/last-month/storyblok-js-client
36. npm Registry API, downloads for @strapi/strapi — https://api.npmjs.org/downloads/point/last-month/@strapi/strapi
37. npm Registry API, downloads for @directus/sdk — https://api.npmjs.org/downloads/point/last-month/@directus/sdk
38. npm Registry API, downloads for @datocms/cma-client-node — https://api.npmjs.org/downloads/point/last-month/@datocms/cma-client-node
39. GitHub, “sanity-io/sanity” repository — https://github.com/sanity-io/sanity
40. GitHub, “sanity-io/next-sanity” repository — https://github.com/sanity-io/next-sanity
41. GitHub API, “portabletext/portabletext” — https://api.github.com/repos/portabletext/portabletext
42. GitHub, “payloadcms/payload” repository — https://github.com/payloadcms/payload
43. GitHub, “strapi/strapi” repository — https://github.com/strapi/strapi
44. GitHub API, “directus/directus” — https://api.github.com/repos/directus/directus
45. W3Techs, “Usage statistics and market share of Sanity” — https://w3techs.com/technologies/details/cm-sanity
46. wmtips, “Sanity CMS usage statistics” — https://www.wmtips.com/technologies/cms/sanity/
47. IntelBee, “Websites using Sanity” — https://intelbee.com/technologies/cms/sanity
48. G2, “Contentful Reviews 2026” — https://www.g2.com/products/contentful/reviews
49. G2, “Storyblok Reviews 2026” — https://www.g2.com/products/storyblok/reviews
50. G2, “Strapi Reviews 2026” — https://www.g2.com/products/strapi/reviews
51. G2, “Payload CMS Reviews 2026” — https://www.g2.com/products/payload-cms/reviews
52. Capterra, “Sanity reviews” — https://www.capterra.com/p/199501/Sanity/
53. TrustRadius, “Sanity reviews” — https://www.trustradius.com/products/sanity/reviews
54. Gartner Peer Insights, “Sanity reviews” — https://www.gartner.com/reviews/product/sanity
55. Sanity Exchange — https://www.sanity.io/exchange
56. Sanity, “We just deleted our 35k-member community Slack” — https://www.sanity.io/blog/we-just-deleted-our-35k-member-community-slack
57. Discord, “Sanity” server — https://discord.com/servers/sanity-1304483263171264613
58. Netlify, “Jamstack Community Survey 2022” — https://www.netlify.com/blog/jamstack-community-survey-2022
59. Sanity, “Agents leave receipts. We read 1.46 million of them” — https://www.sanity.io/blog/ai-content-operations-2026
60. Sanity, “AI Content Operations Report” (May 2026) — https://research.sanity.io/ai-content-ops
61. CMS Critic, “Sanity’s AI Content Operating System powers intelligence with structure and agents with context” — https://cmscritic.com/sanitys-ai-content-operating-system-powers-intelligence-with-structure-and-agents-with-context
62. Sanity, “Content Agent: days of work in one conversation” — https://www.sanity.io/blog/content-agent-days-of-work-in-one-conversation
63. Mastra, “How Sanity built Content Agent” — https://mastra.ai/blog/sanity
64. Sanity Docs, changelog: remote MCP server GA — https://www.sanity.io/docs/changelog/e75b1d45-03be-4fa6-994b-248750b3fa9f
65. Sanity Docs, “MCP server” — https://www.sanity.io/docs/ai/mcp-server
66. Sanity, “Spring Release 2025: 6 ways Sanity empowers teams” — https://www.sanity.io/guides/sanity-spring-release-2025-6-ways-sanity-empowers-teams
67. Sanity, “Introducing Sanity AI Assist” — https://www.sanity.io/blog/sanity-ai-assist-announcement
68. Sanity, “What’s new: April 2026” — https://www.sanity.io/blog/what-s-new-april-2026
69. Sanity, “loveholidays customer story” — https://www.sanity.io/customers/loveholidays
70. Sanity, “Complex customer story” — https://sanity.io/customers/complex
71. FocusReactive, “Sanity Content Agent vs Open Source Alternative (Comparison)” — https://focusreactive.com/blog/payload-cms-vs-sanity-ai-content-agent
72. Sanity, “Pricing” — https://www.sanity.io/pricing
73. Sanity, “Service Level Agreement” — https://www.sanity.io/legal/sla
74. Sanity Docs, “Content Lake technical limits” — https://www.sanity.io/docs/content-lake/technical-limits
75. Sanity, “Security” — https://www.sanity.io/security
76. Sanity Status — https://www.sanity-status.com/
77. MarketScale, “Sanity’s Agent Context pushes content teams to treat schemas like production code” — https://www.marketscale.com/industries/software-and-technology/sanitys-agent-context-pushes-content-teams-to-treat-schemas-like-production-code
78. Sanity, “Amplitude customer story” — https://www.sanity.io/customers/amplitude
79. Sanity, “MR MARVIS customer story” — https://www.sanity.io/customers/mr-marvis
80. Sanity, “Morning Brew customer story” — https://www.sanity.io/customers/morning-brew
81. Sanity, “PUMA customer story” — https://www.sanity.io/customers/puma
82. Sanity, “AETHER customer story” — https://www.sanity.io/customers/aether
83. Sanity, “Mejuri customer story” — https://www.sanity.io/customers/mejuri
84. Sanity, “Tecovas customer story” — https://www.sanity.io/customers/tecovas
85. Sanity, “Lady Gaga customer story” — https://www.sanity.io/customers/lady-gaga
86. Sanity, “Braze custom AI workflows customer story” — https://www.sanity.io/customers/braze-custom-ai-workflows-customer-story
87. Sanity, “Tata Digital customer story” — https://www.sanity.io/customers/tata
88. Sanity, “Nour Hammour customer story” — https://www.sanity.io/customers/nour-hammour
89. Sanity, “DataStax customer story” — https://www.sanity.io/customers/datastax
90. Sanity, “XXL customer story” — https://www.sanity.io/customers/xxl
91. Sanity, “Eurostar customer story” — https://www.sanity.io/customers/eurostar
92. npm Registry API, downloads for @sanity/vision — https://api.npmjs.org/downloads/point/last-month/@sanity/vision
93. Sanity, “ung.no customer story” — https://www.sanity.io/customers/ung-no
94. Sanity, “RiksTV customer story” — https://www.sanity.io/customers/riks-tv
95. FocusReactive, “Tipico case study” — https://focusreactive.com/tipico-case-study/
96. FocusReactive, “Financial Team case study” — https://focusreactive.com/financial-team-case-study/
97. Sanity, “Cloudflare customer story” — https://www.sanity.io/customers/cloudflare
98. Sanity, “ahm customer story” — https://www.sanity.io/customers/ahm
99. Sanity, “Sanity vs. Magnolia CMS” — https://www.sanity.io/sanity-vs-magnolia-cms
100. Built In SF, “Sanity raises $39M Series B” — https://www.builtinsf.com/articles/sanity-raises-39m-series-b
101. startup.jobs, “Enterprise Account Executive, US — Sanity” — https://startup.jobs/enterprise-account-executive-us-sanity-6236601
102. npm Registry API, downloads for sanity-plugin-media — https://api.npmjs.org/downloads/point/last-month/sanity-plugin-media
103. npm Registry, “sanity” latest version — https://registry.npmjs.org/sanity/latest
104. GitHub, “contentful/contentful.js” repository — https://github.com/contentful/contentful.js
105. FocusReactive, “Why 70% of Website Replatforming Projects Go Over Budget” — https://focusreactive.com/blog/why-70-of-website-replatforming-projects-go-over-budget-and-how-to-prevent/