Scaling digital operations without losing SEO rankings or business growth momentum
Why Enterprise Migrations Fail
01
High Risk of SEO Traffic Loss
Replatforming without a strict URL mapping strategy and technical SEO governance often leads to broken links, loss of historical page authority, and catastrophic drops in organic traffic.
02
Unstructured Legacy Data
Migrating legacy content "as is" doesn't fix your architecture—it just moves the mess. We restructure years of monolithic data to build a truly scalable system.
03
Content Freezes & Downtime
Large organizations cannot afford to halt marketing operations for months. Poorly engineered migrations force long content freezes and disrupt the workflows of global editorial teams.
Our Solution
We deliver technical, engineer-led enterprise website cms migrations that turn outdated or restrictive setups into high-performance, composable architectures. As experts across all major Headless platforms (Sanity, Storyblok, Payload, Contentful, DatoCMS), we recommend the system that fits your business goals—not the one we are forced to sell.
We treat enterprise cms migrations not just as a data transfer, but as an opportunity to implement structured content models, modern Next.js frontends, and rigorous technical SEO defaults. Our senior team ensures zero downtime and strictly no unplanned 404s—live URLs get permanent redirects, and retired content correctly returns 404/410. We ensure a seamless transition for your content operations, letting you scale independently without the need for constant custom sanity development.
What We Implement
Zero-Downtime Pipelines: Automated data transformation to Headless CMS.
SEO Protection: Strict URL mapping and redirects to secure organic traffic.
Content Modeling: Modular, reusable schemas built for global scale.
Custom Tooling: Proprietary scripts for deduplication and PIM/ERP sync.
Caleffi needed to move a large B2C and B2B store off Magento without disrupting fulfillment or compliance. We delivered the full enterprise CMS migration under one team: a Hydrogen storefront, Sanity for content in 4 languages, a real-time integration layer with the IBM AS/400 ERP, and Plytix PIM sync. On top of that, more than 10 third-party services were migrated or integrated, among them Klarna, Algolia, Trustpilot, Zendesk, Cookiebot, Sentry and Mux.
Proof Point
Migrated 300,000 customers, 400,000 orders, 31,000+ assets and a ~75,000-product catalog with 242 attributes, all with custom migration scripts.
Real-time AS/400 ERP sync for orders, cancellations, shipments and inventory. It runs ~800k automations per month.
GDPR and EU Omnibus Directive compliance, B2B price breaks for 326 companies, and a custom Sanity–Shopify sync layer that kept the client on the Growth plan.
To eliminate expensive vendor licensing escalation, we orchestrated a multi-market migration for Glimble from Contentful to Payload CMS. This enterprise cms migration required a phased approach with no disruption to live operations, giving the client full data ownership, lower Total Cost of Ownership (TCO), and advanced custom features that their previous vendor couldn't support.
Proof Point
Safely migrated 49+ components and extensive multi-language content without operational downtime or content freezes.
Significantly reduced ongoing costs by moving from a restrictive SaaS model to an open-source, self-hosted Headless CMS.
Upgraded operational efficiency by introducing AI-assisted translation workflows, reducing translation time from weeks to days.
We architected a highly complex Sanity CMS implementation and continuous data migration system for a strictly regulated enterprise. To support over 50 developers and 122 content editors, we built custom migration tools directly into the CMS, allowing safe, permission-based data transfers across 5 distinct environments (Production, Regulator, Staging, etc.).
Proof Point
Developed a custom document processing plugin for seamless and secure data migration between multiple enterprise environments.
Successfully structured and managed an enormous repository of 165,000 documents across 98 distinct content types.
Implemented a robust GROQ/GraphQL API layer that safely handles over 75 million CDN requests per month.
Migrate complex monoliths into a unified, secure TypeScript codebase. Payload allows us to safely transition your legacy data into strict, custom schemas, making it the ideal migration target when your CMS and application layer must remain tightly integrated.
Replatform without disrupting your marketing operations. We migrate unstructured legacy pages into Storyblok's component-based model, ensuring a smooth transition to a visual, real-time editing experience that empowers global editorial teams.
Ideal for consolidating massive, complex enterprise datasets. We migrate disparate content silos into Sanity's Content Lake, transforming years of unstructured legacy data into a modular, API-first architecture designed for infinite scale.
The safest migration path if your enterprise relies on existing SQL structures. Instead of risky data transfers, we use Directus to instantly wrap a modern headless CMS around your legacy databases, giving you modern APIs without breaking your current infrastructure.
Engineered for large-scale, global replatforming. We safely migrate tens of thousands of localized legacy documents into Contentful’s structured environment, establishing an enterprise-grade, cloud-native architecture with zero downtime.
Break free from vendor lock-in and restrictive SaaS platforms. We transition your legacy content to Strapi, providing a highly customizable, open-source Node.js architecture for enterprises that demand absolute data ownership and self-hosted security. Migrate to Strapi →
What clients say about us
FocusReactive successfully took over and enhanced our existing site and shop, making the platform faster, more stable, and significantly improving the user experience. The team delivered high-quality work on time, reduced development overhead, and proved to be proactive, knowledgeable, and highly reliable throughout the collaboration.
Gerben Dijkstra
Product Owner, glimble by Arriva
"We needed a headless CMS solution to enter the highly regulated US sports betting and online casino market. We chose Focus Reactive to develop it using Sanity. Because of them, today we have a tailor made, flexible and high-quality CMS Studio on deadline. Impressed by the quality of work and transparency throughout the process."
Daniel Eordough
VP, Head of Product Management at Tipico
Technologies
We build content systems that hold up as your business grows — more editors, more markets.
We treat SEO as a foundational engineering requirement, not an afterthought. To prevent traffic drops, we implement strict URL mapping, automated 301 redirect deployment, and preserve JSON-LD structured data.
No. We understand that enterprise marketing cannot pause for months. We engineer zero-downtime data pipelines and phased rollouts. By building custom synchronization scripts, your team can continue publishing on the legacy system while we migrate data to the new Headless CMS. The final switch-over usually requires only a minimal "delta-sync" window.
Legacy monolithic platforms tightly couple content with code, creating bottlenecks and technical debt. Conducting enterprise cms migrations to a Headless architecture (like Sanity, Payload, or Storyblok) decouples your data. Combined with Next.js, this provides scalable content operations, superior Core Web Vitals, and the ability to reuse structured data across multiple sites, apps, and markets.
Moving bad data into a new system defeats the purpose of a migration. Before writing any migration scripts, we audit and re-architect your content model. We use custom migration tooling to clean unstructured data, deduplicate assets, and map complex relationships (such as integrating PIM, CRM, or ERP data) into modular, reusable schemas.
Learn how to build a multi-deployment publishing flow in Sanity CMS with custom content states, staged environments, preview control, and secure revision handling.
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